sort by

The Importance of User Experience

Jan 14, 2009   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
User Experience User Experience

When a customer walks into the tasting room their experience is incredibly important. Everything has to be just right. The right atmosphere leads to higher sales.

user-experience.jpg

The same thing happens online. Your brand and image is conveyed in your site design, how fast your pages load, how easy it is to navigate, how easy the user can accomplish their goals.

Just like your tasting room, your website user experience should be monitored and improved over time. People's expectations continually raise, your industry continually raises the bar, and your website is something that should be continually looked at. If you haven't changed much in your site in the last year or two, it's probably time to review and look at the overall experience.

Find more resources from this category.

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.

Marketing

Dtc Wine Symposium Blog 751X450
5 Takeaways from the DTC Wine Symposium

It was another great year at the DTC Wine Symposium. Here are our team's top 5 takeaways!

Wine Club, Marketing, Ecommerce, Industry News