sort by

How to increase website traffic

Dec 14, 2008   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
How20To20Increase20Website20Traffic How20To20Increase20Website20Traffic

A client asked me the other day how to increase their website traffic. Sure you can buy google ad-words and you can work on search engine optimization, and you can always advertise, but that's not where I would start.

 

I would start in the tasting room and use your website as an extension of your tasting room. Your tasting room is the best place to start a relationship.  Once the relationship is started use the web to grow it.

How to increase website traffic.jpeg

Have a sign up sheet on your counter (real low tech - just a piece of paper) that tasting room traffic could write their email address on. At the end of the day, enter the new email addresses into a computer and have a 'thank you for visiting our tasting room' email sent out. Then every 2-4 weeks send your entire list another email to connect with them.  This email can link back to your website and drive traffic to your ecommerce store. This traffic will be far better than the traffic you buy through advertising.

 

Relationships either grow, plateau, or fade. If you are doing nothing at all the relationship will eventually fade.  Your tasting room is great place to start a relationship.  Use your website to grow that relationship.  The website traffic will come.

 

Find more resources from this category.

Wine Club Ecommerce Sales
5 Things Your Wine Club Can Learn from Online Subscriptions

What your winery can learn from McKinsey & Company's research on subscription ecommerce trends.

Wine Club, Marketing, Ecommerce

751Px X 450Px Consumer Engagement Event Image
Webinar: Consumer Engagement Strategies for DTC Success

Learn to engage new and existing consumers to your tasting room and online store.

Marketing, Tasting Room & Hospitality

Tasting Room Sales
5 Tips from VingDirect for Successful Tasting Room Sales

Tips for attracting the right customers, training your staff for success & making the most of fall wine sales.

Tasting Room & Hospitality

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.