sort by

How can the Wine 2.0 trend fit into your winery? Let's look at Blogging.

Sep 17, 2008   |   Peter Andres Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Blogging Blogging

One of the growing trends in the industry is blogging. But a lot of wineries don't understand how a blog can work within the framework of their organization, and what kind of positive effects it can have if done properly.

Selling wine through the wine store is great for large wineries who produce massive amounts of wine a year. The wine store takes their cut and the winery ends up with their 50%.

blogging.jpg

For smaller wineries where this isn't a great fit, and even for bigger wineries connecting with customers and creating a direct to consumer sales channel is way more lucrative, and a better way to make a living. Connecting with customers, and then building a long term relationship with them is more rewarding and edifying. But how do you do that practically. Well connecting with customers in your tasting room is an obvious way, and then getting them to join a wine club keeps you intouch with them.

Connecting with fans and potential customers online with a blog is another way, and also gives you a forum to talk about and express your passion and love for the product you produce in way that a tasting room or a formal sales web site just doesn't offer.

Use a blog as a connection point to build relationships, tell your story. You will have a chance to convince marginal customers that your wine is worth buying over and over again, and you will give your winery fans something to stay connected with even if they are far away or can't make it in every month.

"Every winery, and every winemaker, has a story and a personality that appeals to people on a much more profound level than just what someone enjoys drinking. Tell your story with pride!"

-- blog.americanwinery.com

Find more resources from this category.

Wine Club Blog 751X450
16 Wine Club Event Ideas to Engage Your Members

A big reason your wine club members signed up for your wine club was to drink some incredible wine. But another reason was to gain exclusive access to your winery — and every experience it has to offer.

Wine Club, Tasting Room & Hospitality

Tasting Room E Book 751X450
Increase Traffic To Your Winery With These Tasting Room Strategies

Whether you're just starting out or you have several tasting rooms beginning to buzz with guests, tasting room traffic is hard to come by. Here are some tasting room strategies you can try online, offline and inside the tasting room itself to drive more, high-quality traffic.

Tasting Room & Hospitality

Winery Website E Book 751X450
5 Reasons You Need A Better Winery Website Design

Without a good winery website design, many potential customers won't even know your brand exists unless they happen upon it at a trade show or it's recommended by a friend. Display your gorgeous vineyard & high-quality product on your website to keep potential customers from moving onto the next one

Marketing, Ecommerce

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.