Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
Download our free ebook, Break Into the Top 20% of Wineries.
Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.
VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
We constantly look at ways to get our existing customers and our best customers to buy more, but what about the first time visitor. This could be an untapped opportunity on your website.
This past week at Vin | 65 we watched a great presentation on First Time Visitors. Consider some of these facts:
First Time Visitors are 60%+ of a websites traffic. (We ran a rough sampling of our website and this stat holds true)
First Time Visitors only convert around 2-3%. Repeat visitors convert at an average of 8%.
If first time visitors are 60% of your traffic and they convert at 2%, growing this conversion from 2% to 3% is a much bigger sales gain than growing your repeat visitor from 8% conversion to 9% conversion. If your first time visitors are not converting well, there can be some low hanging fruit here.
What is the goal of a first time visitor? In your tasting room the goal is obviously for them to try some wine, and ultimately buy a few bottles.
On the web the goal is to either have this visitor buy a bottle or two, or to have them signup for a newsletter, and definately have them come back to your site in the future.
So how do you treat first time visitors? You need to build trust. Having a good "About Us" page. Maybe having a "First Time Visitor" page. How about some testimonials? user generate ratings?
You should also make it easier for first time visitors to buy wine. Shipping is a huge hurdle and typically wineries give shipping discounts on larger quantity orders, but a first time visitor probably only wants to "try" your wine before they commit to a larger quantity order. You may want to look at First Time Visitor shipping coupons.