sort by

Get More Revenue From Your Wine Club This Year

Adrienne Stillman
Jan 22, 2017   |   Adrienne Stillman Recommended for:   Wine Club
Wine Club Bootcamp Wine Club Bootcamp

Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever.

According to the 2016 Wine Business Monthly/Silicon Valley Bank (WBM/SVB) Wine Tasting Room Survey Report, wine clubs across the United States continue to thrive, growing at an average net rate of 16 percent in 2015. Plus, average conversion rates of visitors into club members have increased considerably over the last three years as well. According to the same report, these conversion rates, which averaged only 2 percent in 2013, reached 4 percent in 2014 and 6 percent in 2015, effectively tripling in a two-year span.

Converting new members is a top priority for many wineries, but to stay ahead of the competition, it’s important to look for innovative ways to keep your existing members happy and engaged. Simply offering discounts and complimentary tastings are no longer enough. Our new eBook shares five innovative ways you can increase sign ups, improve retention and get more revenue from your wine club.

Download Your Copy

Build a better wine club. 

Download our free eBook:

Learn how WineDirect can help you improve wine club revenue and customer happiness.

Request a Demo

Find more resources from this category.

Winery Production Area Tablet
Webinar: A Look at the Year Ahead for WineDirect Clients

Learn about the strategic initiatives we're undertaking to help your DTC winery thrive in 2019.

Wine Club, Marketing, Ecommerce, Tasting Room & Hospitality

Wine Club Manager Fundamentals 920X520 1
The Fundamentals of Wine Club Management

If you're thinking about starting a wine club (or revamping an existing one) don't miss this expert guide full of tips from our friends at VingDirect.

Wine Club

Kim Carroll Com Wine Direct 20
Engage Your Members With Better Wine Club Events

Your wine club members are your biggest fans, and they expect excellence when it comes to club events. So, how do you continue to wow your biggest fanbase and their families at every event you host? You need to organize, diversify and plan for the future.

Wine Club

Build a better wine club. 

Download our free eBook:

Learn how WineDirect can help you improve wine club revenue and customer happiness.

Request a Demo
This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.