sort by

Get More Revenue From Your Wine Club This Year

Adrienne Stillman
Jan 22, 2017   |   Adrienne Stillman Recommended for:   Wine Club
Wine Club Bootcamp Wine Club Bootcamp

Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever.

According to the 2016 Wine Business Monthly/Silicon Valley Bank (WBM/SVB) Wine Tasting Room Survey Report, wine clubs across the United States continue to thrive, growing at an average net rate of 16 percent in 2015. Plus, average conversion rates of visitors into club members have increased considerably over the last three years as well. According to the same report, these conversion rates, which averaged only 2 percent in 2013, reached 4 percent in 2014 and 6 percent in 2015, effectively tripling in a two-year span.

Converting new members is a top priority for many wineries, but to stay ahead of the competition, it’s important to look for innovative ways to keep your existing members happy and engaged. Simply offering discounts and complimentary tastings are no longer enough. Our new eBook shares five innovative ways you can increase sign ups, improve retention and get more revenue from your wine club.

The Fundamentals of Wine Club Management

Build a better wine club.

Download our free eBook:

Learn how WineDirect can help you improve wine club revenue and customer happiness.

Request a Demo

Find more resources from this category.

3 Tips For Improving Your Wine Marketing Strategy
Must-Use WineDirect Features Amidst COVID-19 Restrictions

Here are 7 tools that can help you drive DTC sales in the age of social distancing and beyond.

Wine Club, Marketing, Wine Shipping & Fulfillment, Ecommerce

Event Webinar Hero Image
Webinar: Leveraging Winery Events With Tock

Learn the secret behind events that translate to memberships and sales, and how Tock's tools can help.

Wine Club, Marketing, Ecommerce, Tasting Room & Hospitality

Custom Wine Club Webinar Image
Webinar: Driving Sales With Custom Clubs

Learn what it takes to build and grow a successful custom wine club. Plus, get a preview of our new wine club tools!

Wine Club, Wine Shipping & Fulfillment, Ecommerce, Tasting Room & Hospitality

Build a better wine club.

Download our free eBook:

Learn how WineDirect can help you improve wine club revenue and customer happiness.

Request a Demo

We’re here to help.

explore plans book a demo
This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.