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Download our free ebook, Break Into the Top 20% of Wineries.
Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.
Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever.
According to the 2016 Wine Business Monthly/Silicon Valley Bank (WBM/SVB) Wine Tasting Room Survey Report, wine clubs across the United States continue to thrive, growing at an average net rate of 16 percent in 2015. Plus, average conversion rates of visitors into club members have increased considerably over the last three years as well. According to the same report, these conversion rates, which averaged only 2 percent in 2013, reached 4 percent in 2014 and 6 percent in 2015, effectively tripling in a two-year span.
Converting new members is a top priority for many wineries, but to stay ahead of the competition, it’s important to look for innovative ways to keep your existing members happy and engaged. Simply offering discounts and complimentary tastings are no longer enough. Our new eBook shares five innovative ways you can increase sign ups, improve retention and get more revenue from your wine club.
Build a better wine club.
Download our free eBook:
Learn how WineDirect can help you improve wine club revenue and customer happiness.
A big reason your wine club members signed up for your wine club was to drink some incredible wine. But another reason was to gain exclusive access to your winery — and every experience it has to offer.