sort by

DTC and the Next 5 Years

Jan 13, 2016   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Selling Wine Selling Wine

Selling wine direct to consumer has come a long way. In 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 states.

selling-wine.jpeg

Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong to, the last time they purchased and what emails will drive sales from them. We need to do more as an industry to raise the bar and give wine lovers a better overall, omni-channel experience.

Yesterday, at the Direct to Consumer Wine Symposium in Concord, I spoke about DTC and the next 5 years - and gave some pretty bold predictions.

  1. The traditional wine club is dying
  2. Personalization is king
  3. 20% of your sales will be global
  4. Mobile will overtake desktop sales
  5. Wine shipping will be less than 2 days

Take a look at the slide deck and feel free to agree or disagree in the comments. I love when things get heated in the wine industry - it means we're changing and raising the bar.

In 2016 - one thing is for sure - we want you to #SellMoreWine.

> View DTC and the Next 5 Years in SlideShare

Find more resources from this category.

Wine Club Blog 751X450
16 Wine Club Event Ideas to Engage Your Members

A big reason your wine club members signed up for your wine club was to drink some incredible wine. But another reason was to gain exclusive access to your winery — and every experience it has to offer.

Wine Club, Tasting Room & Hospitality

Tasting Room E Book 751X450
Increase Traffic To Your Winery With These Tasting Room Strategies

Whether you're just starting out or you have several tasting rooms beginning to buzz with guests, tasting room traffic is hard to come by. Here are some tasting room strategies you can try online, offline and inside the tasting room itself to drive more, high-quality traffic.

Tasting Room & Hospitality

Winery Website E Book 751X450
5 Reasons You Need A Better Winery Website Design

Without a good winery website design, many potential customers won't even know your brand exists unless they happen upon it at a trade show or it's recommended by a friend. Display your gorgeous vineyard & high-quality product on your website to keep potential customers from moving onto the next one

Marketing, Ecommerce

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.