sort by

DTC and the Next 5 Years

Jan 13, 2016   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Selling Wine Selling Wine

Selling wine direct to consumer has come a long way. In 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 states.

selling-wine.jpeg

Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong to, the last time they purchased and what emails will drive sales from them. We need to do more as an industry to raise the bar and give wine lovers a better overall, omni-channel experience.

Yesterday, at the Direct to Consumer Wine Symposium in Concord, I spoke about DTC and the next 5 years - and gave some pretty bold predictions.

  1. The traditional wine club is dying
  2. Personalization is king
  3. 20% of your sales will be global
  4. Mobile will overtake desktop sales
  5. Wine shipping will be less than 2 days

Take a look at the slide deck and feel free to agree or disagree in the comments. I love when things get heated in the wine industry - it means we're changing and raising the bar.

In 2016 - one thing is for sure - we want you to #SellMoreWine.

> View DTC and the Next 5 Years in SlideShare

Find more resources from this category.

Wine Club Ecommerce Sales
5 Things Your Wine Club Can Learn from Online Subscriptions

What your winery can learn from McKinsey & Company's research on subscription ecommerce trends.

Wine Club, Marketing, Ecommerce

751Px X 450Px Consumer Engagement Event Image
Webinar: Consumer Engagement Strategies for DTC Success

Learn to engage new and existing consumers to your tasting room and online store.

Marketing, Tasting Room & Hospitality

Tasting Room Sales
5 Tips from VingDirect for Successful Tasting Room Sales

Tips for attracting the right customers, training your staff for success & making the most of fall wine sales.

Tasting Room & Hospitality

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.