Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
Selling wine direct to consumer has come a long way. In 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 states.
Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong to, the last time they purchased and what emails will drive sales from them. We need to do more as an industry to raise the bar and give wine lovers a better overall, omni-channel experience.
Yesterday, at the Direct to Consumer Wine Symposium in Concord, I spoke about DTC and the next 5 years - and gave some pretty bold predictions.
The traditional wine club is dying
Personalization is king
20% of your sales will be global
Mobile will overtake desktop sales
Wine shipping will be less than 2 days
Take a look at the slide deck and feel free to agree or disagree in the comments. I love when things get heated in the wine industry - it means we're changing and raising the bar.
In 2016 - one thing is for sure - we want you to #SellMoreWine.