Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
A client wrote an email that reads "....I've been reading a bunch of articles and blogs on ecommerce carts and one of the trends I noticed was that customers are more likely to purchase something from your site when they "feel" secure using it. What sort of messages/images can we display/use to create this "feeling" that our site is secure?"
Providing reassurances to the customer through the checkout process does lead to less cart abandonment and encourages conversions.
So what kind of messages make you feel "safe". It's not just one thing. Trust arises out of lots of small trust-producing features.
Start with your full postal address and telephone number of your company. Put your phone number large on the page.
Be up front about all charges (delivery charges, handling, etc).
Offer clear signs of server security, SSL locks, security icons, etc. (The McAfee/Hacker Safe logo reported increases sales by 14%).
Use Opt-in options rather than opt out schemes (nobody likes to feel they are being scammed into signing up for a newsletter)
Build trust by ensuring that the entire checkout is a smooth process and error free (nothing destroys trust like a broken process).
So what is the perfect assurance message? No one message is going to work for everyone. Start with some of the basics, and then use Google Website Optimizer to test it over time.