sort by

Do Online Searches Affect Tasting Room Sales?

Jul 23, 2008   |   Andrew Kamphuis Recommended for:   Marketing, Ecommerce, Tasting Room & Hospitality
Tasting Room Tasting Room

FutureNow had a blog post yesterday talking about online searches affecting offline sales... while the study they pointed to were about consumer electronics and about pet food purchases, I was wondering how online searches affected offline sales in the wine industry?

tasting-room.jpg

On our recent company trip to the Okanagan wine country, 4 of the 5 wineries we visited, we chose because they came from recommendations we received online (specifically from our Facebook group). I can't imagine an out of town guest planning a trip to Napa or to the Okanagan, or to any 'wine country' without doing research online first.

So if out of town people are conducting research online to plan their trip to wineries in your area, what does your website need to do to attract them?

Find more resources from this category.

Outshinery Club Wine Directpost Header
You’ve Got A Wine Club. How Do You Take It To The Next Level?

Wine Clubs offer strong recurring revenue which is why 75 percent of wineries have one. Here are some great strategies you can implement to help you achieve wine club success.

Wine Club, Marketing, Tasting Room & Hospitality

Facebook News Feed Changes What It Means For Wineries 751X450
Facebook Newsfeed Armageddon and What It Means For Your Winery

What Facebook's changes mean for your winery and what you should do about it.

Marketing

Dtc Wine Symposium Blog 751X450
5 Takeaways from the DTC Wine Symposium

It was another great year at the DTC Wine Symposium. Here are our team's top 5 takeaways!

Wine Club, Marketing, Ecommerce, Industry News