Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
You’ve had a website for a number of years (at least I hope your winery has a website) and now you want to add an ecommerce store. Here are the key elements to creating a shoppable wine website:
Product Information: Ensure that you have great product pages with rich product information, the product price and the ability to add to cart. Make sure the shopper has everything they need to know about your wine. If your customers are asking the same questions about your wine and that information isn't included on your product page, respond by adding it. Go the extra mile to establish trust by including customer ratings and reviews and enable social sharing. (For more info read our post on The Anatomy of a Great Wine Page)
Professional Wine Bottle/Label Images: The images of your product often make or break the sale. People like to see pictures of the wine they buy. (While we don’t have hard numbers, we can definitely say products with images outsell products without images). Professional crisp images are far superior to pictures taken with a consumer grade digital camera and reflect positively on your brand.
Frictionless Checkout Process: No online shopping experience is complete without a shopping cart and allowing customers to checkout easily. Build a frictionless checkout by reducing forms to only necessary information and enabling guests to checkout without registering. (For more info read our post on Reducing Friction Points in Checkout)
Before you launch the ecommerce portion of your site, ensure you have all the necessary elements to make your customers feel comfortable. Inspire confidence and trust by providing all of the information they’ll be looking for without having to search for it. Try purchasing wine from your own site and ensure the experience is optimized.
P.S. One of my favorite "shoppable" wine sites we've launched recently is the Inman Family Wines site.