WineDirect logo
Products
down arrow
Learn
down arrow
Pricing
Connect
down arrow
Online Store | Tasting Room & Hospitality

Break Into the Top 20% of Wineries

By  Jim Agger
April 17, 2017

When we consider what factors contribute to a winery's success selling wine direct-to-consumer, popular suggestions include high wine scores, favorable tasting room location, bottle price or large production size. However, when we analyzed data across 9 million DTC transactions worth $1.8 billion from 1,200 wineries, none of those things correlated with a winery's success selling wine online. That's pretty good news if you're a wine club or tasting room manager, since most of those factors are outside your control. Even better is the fact that the factors that DID differentiate the top wineries are all things you can impact today. Here's what they are:

  • 4X the Email List: The top 20% of wineries have an email list four times the size of the bottom 80%.
  • 3X the Ecommerce Sales: They do triple the amount of ecommerce sales.
  • $100+ Greater Average Order Value: Their AOV is much higher - and it's not because their wine is more expensive. It's because they've mastered the art of the upsell.
  • 1/2 the Shipping Fees: They charge 50% less for shipping as a percent of total sales.

The next logical question is: how can I become more like the top 20% of wineries? That's exactly what we lay out in our latest eBook. Using proprietary data and interviews with some of the fastest growing wineries using Vin65, we've put together a list of five ways you can put your winery on the path to breaking into the top 20%.

New Call-to-action

BREAK INTO THE TOP 20% OF WINERIES TODAY:

Related Online Store Articles:

The ultimate guide to optimizing your winery for DTC with WineDirect

In today's dynamic world of wine direct-to-consumer (DTC), wineries grapple with the perpetual challenge of outpacing the competit...

Webinar: 2023 Direct-to-Consumer Impact Report Review

The DTC Impact Report authors share opportunities for wineries of all sizes to grow their DTC business....

5 New trends wineries need to know about in 2024

In the dynamic world of DTC sales, staying ahead of trends is crucial for wineries looking to thrive. As we enter 2024, wineries f...
1 2 3 60