Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
Download our free ebook, Break Into the Top 20% of Wineries.
Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.
VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
When we consider what factors contribute to a winery's success selling wine direct-to-consumer, popular suggestions include high wine scores, favorable tasting room location, bottle price or large production size. However, when we analyzed data across 9 million DTC transactions worth $1.8 billion from 1,200 wineries, none of those things correlated with a winery's success selling wine online. That's pretty good news if you're a wine club or tasting room manager, since most of those factors are outside your control. Even better is the fact that the factors that DID differentiate the top wineries are all things you can impact today. Here's what they are:
4X the Email List: The top 20% of wineries have an email list four times the size of the bottom 80%.
3X the Ecommerce Sales: They do triple the amount of ecommerce sales.
$100+ Greater Average Order Value: Their AOV is much higher - and it's not because their wine is more expensive. It's because they've mastered the art of the upsell.
1/2 the Shipping Fees: They charge 50% less for shipping as a percent of total sales.
The next logical question is: how can I become more like the top 20% of wineries? That's exactly what we lay out in our latest eBook. Using proprietary data and interviews with some of the fastest growing wineries using Vin65, we've put together a list of five ways you can put your winery on the path to breaking into the top 20%.