When we consider what factors contribute to a winery's success selling wine direct-to-consumer, popular suggestions include high wine scores, favorable tasting room location, bottle price or large production size. However, when we analyzed data across 9 million DTC transactions worth $1.8 billion from 1,200 wineries, none of those things correlated with a winery's success selling wine online. That's pretty good news if you're a wine club or tasting room manager, since most of those factors are outside your control. Even better is the fact that the factors that DID differentiate the top wineries are all things you can impact today. Here's what they are:
The next logical question is: how can I become more like the top 20% of wineries? That's exactly what we lay out in our latest eBook. Using proprietary data and interviews with some of the fastest growing wineries using Vin65, we've put together a list of five ways you can put your winery on the path to breaking into the top 20%.