Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
I’ll say that again, Thanksgiving is only three weeks away. While you’re working through your holiday promotions, special offers, and gift offerings, let’s take some time and look at these offerings through your customer’s eyes. The best way to do this is to become one.
Place an order completely through your checkout process. Look objectively for any barriers. For example, ensure your calls to actions and buttons guide the checkout process. We tout button color contrast, but placement matters as well.
Finally, review the complete process of fulfillment, shipment, and delivery. Send a gift of wine to a client or a friend, and ask them about their experience.
Go online, buy, and compare.
Have a few packages sent to your home and analyze the experience. Did you get an order confirmation, look at order tracking, was the order shipped in time? How does the experience on your site compare with ones from Amazon, Zappos, or Apple? It will be the one of the rare times you can call shopping at work legit.
All done, now what?
You’ve made product updates, a few small changes to your order process, and analyzed other purchase processes, now what?