This partnership adds to existing relationships with Vivino and Amazon, and further empowers wineries to efficiently attract and delight a new massive audience of buyers. It's part of our commitment to help you find new ways to sell wine direct-to-consumer, and we believe that marketplaces like eBay will become an important channel for DTC wine sales.
Why are marketplaces important for the wine industry?
Last year, winery sales through marketplace partners on Vin65 increased 78%
65% of consumers will buy from a brand on a marketplace who would not have purchased direct
Marketplaces make up nearly 1/3 of all ecommerce sales
Marketplace sales are growing faster than other ecommerce channels overall