When a guest walks out of your tasting room without leaving their name, you've lost out not only on a potential sale, but also a long-term relationship. The exact same thing is true when you draw someone onto your website with a great promo code but don't convert them into a buyer or capture their info.
Did you know that you can capture guests' data both easily and naturally — and optimize the rest of their customer experience, too — with tools already built into WineDirect's platform?
In fact, WineDirect's software is ideal for a truly comprehensive, integrated marketing and sales strategy that stretches from your winery floor to your website pages. Adopting a few new features and tweaking a few others will greatly increase the value you gain from the WineDirect platform. It'll also help you pull in new strategies, particularly for digital marketing, to enhance your existing tactics.