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6.5 Easy Fixes for a Better Wine List Page

Aug 12, 2012   |   Jason Andres Recommended for:   Marketing, Ecommerce
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The wine list page –  It’s the page that shows a series of wines that your website visitors commonly see before they click to learn more about a specific wine.

How can you get visitors on this page interested enough to buy your wine?

Below are 6.5 easy conversion-helping tweaks you can make to your wine list page.

1.  Quality Pictures

Online visitors can’t physically touch your products, so enticing them with a bottle shot is crucial. People like to see what they are purchasing.  Show good quality, professional pictures of your wine bottles.  Showing no images, low-resolution images or wine labels loses attention quickly which hurts conversion.

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2.  Product Title

It’s a title for a reason; make it stand out. Choose a larger font size, make it bold, ensure the title is descriptive of the wine, and link it to further product detail.  There are too many sites where the product title is lost in a sea of unnoticeable and blah looking text.

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3.  Teaser

Pique your visitors’ interest and curiosity with a quick and catchy product teaser so they’re compelled to learn more about your wine.  For example, you can tease visitors with a proactive question then follow it with a quick statement that reveals limited yet important info.

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 4.  Call to Action

Tell your visitors what you want them to do with a clear call to action.  Make it obvious; otherwise, they’ll never know what to do or where to click.  Whether it’s to take advantage of a special offer or discount, ensure you’re clearly encouraging the action.

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5.  Add to Cart Button

The “add to cart” button is a convenient button that's great for your repeat customers, who just want to get in, buy wine and get out.   Make it noticeable.

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6.  Reviews and Ratings

When a customer sees a bottle of wine that has a 5 out of 5 star rating and boat loads of positive reviews and recommendations, chances are, other customers will be more inclined to purchase.

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6.5  Social Media Widgets

This is where the 0.5 comes in.  Similar to reviews and ratings, if your wine has social proof (511 Facebook likes, for example) it can help to build trust and drive conversion. Plus, your biggest fans can easily spread the word about how much they adore your delicious wine.

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Looking for more ways to improve your product pages and winery website? Download our free eBook.

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