sort by

6 Things That Make a Great Bottle Shot

Aug 22, 2012   |   James Davenport Recommended for:   Marketing
Product Image Bad Label 3 Product Image Bad Label 3

1. Physical Bottle Quality

Send your best bottles to get the best photos. Look for imperfections in the glass, cap or foil, and make sure the labels are applied straight. Any blemishes can be cleaned up by a professional in Photoshop, but keep in mind that post-production can get expensive.

bottle shot with a poor label

2. Brightness, Contrast & Color

Proper color, contrast and brightness can make the difference between an ok and a great photo. Are colors realistic? Is the color contrast vibrant or does it look washed out? Are the highlights and shadows accurate? Does the color reflect the wine properly?

Bottle shot with poor color

3. Avoiding Reflections

Your customers want to get to know you, but they don’t want to see you (or your photographer) in the bottle’s reflection.

bottle shots with reflections

4. Proper Lighting and Shadows

Lighting is important in photography, and seeing multiple lamps and bright spots reflecting in a bottle shot is not ideal. Photographers use an assortment of lights, lamps, shades, reflectors, and umbrellas to get lighting just right.

Bottle shot with poor lighting

5. Remove Backgrounds & Use Photo Clipping

Some winery websites are in need of a photo clipping overhaul. Have somebody on your marketing team (or a pro) clip around the white box or background in the bottle shot, unless your site design has a white background.


bottle shot use clipping

6. Image Resolution

Use the largest resolution possible without compromising on the photo’s quality. Large photos look amazing on product detail pages, but ensure they’re optimized so the page loads quickly (Reduce image sizes using Photoshop, or a free program like Smushit). Avoid pixelation when resizing images. Start from the highest quality image and resize downward, never do the reverse.bottle shot with pixelation


Examples of Great Bottle Shots

There are many sites using exceptional bottle shots taken by a professional photographer. Here are few that we’d like to mention.

It’s important to have awesome looking bottle shots. You’ll make a good first impression, boost customer confidence, and support marketing efforts outside ecommerce, such as print collateral, advertising, and signage.


Get more DTC tips

Download our free checklist:

LEARN HOW WINEDIRECT CAN HELP YOUR WINERY SUCCEED WITH DTC SALES

Request a Demo

Find more resources from this category.

Wine Club Ecommerce Sales
5 Things Your Wine Club Can Learn from Online Subscriptions

What your winery can learn from McKinsey & Company's research on subscription ecommerce trends.

Wine Club, Marketing, Ecommerce

751Px X 450Px Consumer Engagement Event Image
Webinar: Consumer Engagement Strategies for DTC Success

Learn to engage new and existing consumers to your tasting room and online store.

Marketing, Tasting Room & Hospitality

Outshinery Leverage Your Beverage Webinar 751X400
Webinar: Leverage Your Beverage with Visual Storytelling

Learn best practices and tips to help you master the art of visual storytelling.

Marketing

Get more DTC tips

Download our free checklist:

LEARN HOW WINEDIRECT CAN HELP YOUR WINERY SUCCEED WITH DTC SALES

Request a Demo
This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our privacy policy.