Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
Send your best bottles to get the best photos. Look for imperfections in the glass, cap or foil, and make sure the labels are applied straight. Any blemishes can be cleaned up by a professional in Photoshop, but keep in mind that post-production can get expensive.
2. Brightness, Contrast & Color
Proper color, contrast and brightness can make the difference between an ok and a great photo. Are colors realistic? Is the color contrast vibrant or does it look washed out? Are the highlights and shadows accurate? Does the color reflect the wine properly?
3. Avoiding Reflections
Your customers want to get to know you, but they don’t want to see you (or your photographer) in the bottle’s reflection.
4. Proper Lighting and Shadows
Lighting is important in photography, and seeing multiple lamps and bright spots reflecting in a bottle shot is not ideal. Photographers use an assortment of lights, lamps, shades, reflectors, and umbrellas to get lighting just right.
5. Remove Backgrounds & Use Photo Clipping
Some winery websites are in need of a photo clipping overhaul. Have somebody on your marketing team (or a pro) clip around the white box or background in the bottle shot, unless your site design has a white background.
6. Image Resolution
Use the largest resolution possible without compromising on the photo’s quality. Large photos look amazing on product detail pages, but ensure they’re optimized so the page loads quickly (Reduce image sizes using Photoshop, or a free program like Smushit). Avoid pixelation when resizing images. Start from the highest quality image and resize downward, never do the reverse.
Examples of Great Bottle Shots
There are many sites using exceptional bottle shots taken by a professional photographer. Here are few that we’d like to mention.
It’s important to have awesome looking bottle shots. You’ll make a good first impression, boost customer confidence, and support marketing efforts outside ecommerce, such as print collateral, advertising, and signage.
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