Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
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VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective (and some of my recent posts have done that) but there are a lot of wineries and wine retailers that are doing it right (both on our platform, and on other platforms). Today as I was browsing through our portfolio, I wanted to highlight a few websites that are doing it right.
The large phone number in the header, the links to customer service, and the feedback forms on the website make it really easy for customers to contact them.
The prominent subscribe form on the left hand navigation is a great way to build the emailing list.
The mobile version of their website is easy to navigate. While a large number of wine retailers don't have mobile sites, WineTasting.com has fully embraced mobile. (Chris Edwards the VP of WTN will be speaking at this upcoming mobile conference). A demo of their mobile site can be found here.
The commitment to blog and all the videos on the blog on this site is great. Video content does sell more products. I also love that there are a number of members from the Ceja team contributing content and video to the blog (it shows a team commitment).
Social media is everywhere on this site. The product list pages and product drilldown feature Facebook, Twitter and other social media.
The bottle shots on this site are clean, crisp and clear (sure they aren't the size of bottle shots on sites like Inman Family, but the bottle shots are professionally done).
I like that the site was designed by the winery themselves. It's great to see creativity right from the winery.
I like that they have multiple product photos for each wine. Great bottle shots, picture of the back labels, front labels, etc. (Check out the 3 photos on this product here.) You should not underestimate good photography.
I like that the site stays fresh and current. A few weeks ago they had holiday pictures on the homepage, and when I went back today they already had changed the homepage with new content. It's great to see freshness.
Over the last few years we have seen a lot of wineries and wine retailers increase their efforts on the web. There are a lot of great sites both on our platform and on other platforms. (If your site isn't listed above, it's not because I don't like it.) Keep raising the bar.