As expectations rise for great online experiences, making it easy to buy wine from your website is key. With clear buy buttons, MacRostie Winery used WineDirect's One Click Offer feature to package up their curated Easter Wine Box with a neat little bow to share with their customers for easy shopping. The 'Easter Shipping Deadline' in this email creates a sense of urgency.
Let Your Fans Know What You're Up To
When it comes to email marketing, don't always (or only ever) ask for the sale. Your fans care about what you are up to! Sometimes a quick update is all you need, like we see from Frind Estate Winery. From a quick look at this paragraph, readers are informed of what's going on at the winery, and feel a sense of excitement of what's to come!
Use Unique Imagery
Images of serene vineyards and beloved tasting rooms in the inbox are great for a moment of daydream, but sometimes a splash of unique imagery is what really grabs the reader's eye. Staged on a bold background, this image from Wölffer Estate tickles the senses with juicy citrus fruit and fresh cut flowers.
Measure Your Success with Promo Codes
Everybody loves a good deal. Sharing promotions with your email list is a great way to foster that relationship, as we see here with Regusci Winery. In addition to the influx of sales you will receive, use this opportunity to also collect data from this campaign. Unique Promotion Codes make it easy to track the source of sales. This data will help you identify places to improve, and continue prioritizing your email subscribers.
Have you received an email lately that stood out? We'd love to see it - send it our way!