Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or
Before you go
Download our free ebook, Break Into the Top 20% of Wineries.
Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.
VIN65 is now
As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or
Just about this time last year, we wrote about our presentations that were made at the 2015 Direct to Consumer Wine Symposium. We were back again this year, with Jim Agger and Andrew Kamphuis speaking about the success of the top 20% of wineries in DTC and what we can expect for the future. Here is a brief overview of their presentations:
Jim revisited the top 20%, taking a deeper look at the wineries that joined this elite group in 2015. 89% of winery ecommerce business is done by just 20% of wineries. Digging into the Vin65 data, Jim discovered that 46 wineries on the Vin65 platform busted into the top 20% by doubling their ecommerce sales. How do they do it? What makes them so special?
What puts a winery in the top 20%?
They have larger email lists
The AOV is significantly more
They charge less for shipping
Andrew took a look at DTC and the next 5 years. Wine being sold online falls way behind other categories, but it will make headway in the coming years. Although predictions are hard to make, Andrew describes the following as changes wineries should pay attention to now.
Clubs are changing. Make sign up easy, offer choices and upgrades, and make marketing fun.
Focus on foriegn markets, but start small.
Mobile will overtake desktop. Make the shopping experience seemless. You must have a responsive site.
Provide fast shipping with user choices.
To view these presentations in their entirety, be sure to check our DTC Presentations page. We've posted our 2015 presentations there as well.