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Joe Waechter
 
June 1, 2012 | WineDirect Buzz | Joe Waechter

Welcome Vin65 to the WineDirect Family!

This is truly an exciting day for us.  As you probably know, a couple of years ago we made the announcement that we had licensed the Vin65 platform.  For the past two years Vin65 has hosted the websites and wine clubs of all of our eCommerce customers.  Today, I’m happy to share the news that we purchased Vin65. 

With this exciting announcement, I thought I’d put together a quick blog post to share some thoughts on our motivations behind this deal and what the future holds for WineDirect and for our customers.

Our focus is on all things Direct-to-Consumer

Our goal at WineDirect is to be the “go to” company for anyone interested in selling wine directly to their customers.  We can’t handle every aspect, of course.  But what we can do is focus on making life easier for wineries and enabling them to scale their direct sales channels. 

Covering the Basics

First things first, our job is to provide peace of mind for anyone partnering with us for telesales, shipping and logistics, or for eCommerce.  What we do, we need to do well.

  • For our telesales team, that means handling the customer relationship with utmost care and finding new and creative ways to build customer loyalty.
  • For our logistics team, it means being attentive and responsive to the needs of our customers and living by our motto of delivering efficiency, convenience, accuracy and value. 
  • And finally, for our eCommerce team, it means providing a platform that helps wineries sell more through digital channels (Internet, mobile, and social.)

In terms of eCommerce platforms for the wine industry, we happen to think that Vin65 is the cream of the crop.  More importantly, I’m inspired by their vision.  They’re hungry for knowledge and as a result, the platform keeps getting better and better.

What’s in store for the future?

In my view, success in the wine industry (and in particular the direct sales channel) hinges on our ability to adapt quickly to change.  Change is happening at a record pace in the regulatory landscape, the world of technology, and in the way we communicate (i.e. social media) and that pace is not likely to slow anytime soon. 

In terms of what’s in store, I see the following:

  • New features and better visibility:  We’re bringing two very talented teams together, so stay tuned.  The possibilities are numerous, but one of our primary goals is to provide unparalleled visibility into the direct sales channel. 
  • Additional opportunities and new avenues for selling your wines:  The importance of third party marketers is clear.  They offer wineries a new avenue for customer acquisition and a level of transparency that has always been lacking in the traditional three tier system.  Because of the October ’11 advisory that was issued by the ABC, we now have a clear roadmap for working with third parties.   I look forward to more and more opportunities opening up over the next 12 to 24 months. 

It’s been an exciting year for our industry and for our company.  We’re looking forward to working with the Vin65 team and to building a great platform for direct sales together.


 

Comments

Brent Johnson's Gravatar
 
Brent Johnson
@ Jun 1, 2012 at 4:07 PM
We're excited to be a part of the WineDirect team!

Rich Reader's Gravatar
 
Rich Reader
@ Jun 1, 2012 at 4:11 PM
How does the growth of DTC portend opportunities for wineries in all countries to sell to internationally?

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