Sheri Hebbeln
March 10, 2014 | eCommerce , Site Design and Management | Sheri Hebbeln

Retail POS Impacts eCommerce Success

Point of sale systems are an essential consideration when you begin to sell wine online. Consumers can be wary of sharing their financial information on the Web because of security concerns. In fact, this issue was a detractor from Internet shopping adoption for many years, according to GeekWire. People have gradually become more accepting of ecommerce, and this has been reflected in growing online revenues for many retailers. Consumers are even shopping for product categories that were primarily purchased from physical stores in the past, including wine and other specialty liquors. To take advantage of this emerging channel, you need the right point of sale system to protect client information.

Brick-and-mortar retailers have been plagued by a wave of data breaches in recent months, which reflects a fundamental shift in views about security. Cybercriminals have been targeting retail POS systems in physical stores because they are seen as easier to hack. GeekWire suggested that part of the reason for this vulnerability is because retailers have made more investments in online security to enable multichannel sales, and this has resulted in systems that are better equipped to handle modern threats. In-store systems have been somewhat neglected, and they pose a bigger security threat because some are out of date. In the wake of a massive data breach at Target, many consumers are starting to view ecommerce as safer than shopping in a store. 

How to choose the right online store software
You stand to gain a lot from opening an online wine store. However, selecting the right POS can make or break your entry into multichannel sales. Here are some suggestions for wineries looking to choose a platform:

1. Consider your unique needs
You need to identify the features of retail POS that are most important to your operations, according to Small Business Computing. The solution you ultimately choose should support these needs. You can use a spreadsheet to compare different vendors and offerings.

2. Think about mobile from the beginning
Mobility is creeping into every aspect of the transaction. If you're just getting started with online wine sales or are looking for a new platform, keep in mind that mobile is becoming increasingly important, Business 2 Community stated. People are more frequently using their smartphones and tablets to shop online, and they interact with these devices differently than shoppers from desktop computers do. Plus, consumers expect mobile sites to make it easy to navigate and pay. Retailers with a mobile website can see higher sales, and those that don't offer mobile pages risk losing revenue. Location-based services can improve user experience. 

3. Scalability
When first choosing ecommerce solutions, it can be difficult to figure out which features are essential. In addition, POS implementations can take a long time, Small Business Computing said. Your winery could be losing productivity in the meantime. It may be a better idea to start out with a system that has only what you need and then add more features later.

4. Pick a vendor you can trust
Your point of sale system will form the backbone of your ecommerce strategy, so it's important to choose a vendor that will act as a trusted partner. While the technical capabilities of the platform and overall website design matter a great deal, you need to be sure you're teaming up with a company that will support your business. You can ask the provider for references from previous consumers to determine if it's the right choice. The right platform and provider can help your winery better meet customer needs. 


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