Sheri Hebbeln
June 11, 2014 | Customer Relationship Management (CRM), WineDirect Products and Services | Sheri Hebbeln

How are POS systems changing?

Your tasting room is an important part of your winery's direct-to-consumer strategy. However, to increase sales through this customer touch point, it can be beneficial to update your point of sale system. In fact, traditional credit card readers and cash registers are quickly becoming a relic of the past, according to BusinessNewsDaily. Mobile POS can help you boost tasting room sales as well as improve your reporting.

Here is a look at some of the features of modern POS systems:

1. Mobile payments are expected to grow
Adoption of mobile payments has been fairly slow, and mobile transactions have only accounted for a small percentage of total sales, BusinessNewsDaily reported. However, these systems offer a high degree of convenience for consumers, and shoppers are expected to use them more frequently as they become available in more locations.

2. Better customer service
Tablet POS systems provide a great deal of flexibility for both customers and employees. Customer centricity is a much higher priority for many shoppers than in the past, according to Hospitality magazine. Tablets can help your employees deliver personalized attention to more visitors by preventing them from being stuck behind a counter during transactions.  

3. Integration with CRM and inventory systems
Collecting contact information and purchase history is essential to crafting relevant wine marketing efforts in the future. Modern POS systems allow you to better collect data and automatically send it to your customer relationship management platform so nothing gets lost along the way. POS systems can also integrate with your wine inventory software to keep stock levels consistent between each customer touch point. CRM integration is beneficial for your wine club and other loyalty programs. This is a valuable source of information for creating new marketing efforts. Customers expect more personalized communications. Additionally, this integration can prevent you from overselling out-of-stock items on your website. 

4. Greater efficiency
These systems make it easier to process transactions, taking far less time than traditional POS solutions. Tablets enable you to send receipts to customers' email addresses instead of printing them out, Hospitality magazine stated.

5. Better security
While ecommerce used to be seen as risky, many of the data breaches suffered by retailers in the past year have been in brick-and-mortar locations. The Department of Homeland Security's United States Computer Emergency Readiness Team issued a report that found hackers were accessing credit card information through POS systems, according to BusinessNewsDaily. The group warned retailers to update to the latest versions of POS software to better protect themselves. You can also increase security by preventing remote access to your POS system and installing firewalls. Additionally, POS providers are required to maintain compliance in their service agreements.

Modern POS systems have a number of benefits to wineries. They can enable you to give better, more individualized customer service, collect insightful data and protect against security breaches. All of these advantages can help you increase sales from your tasting room.

Contact a sales representative to learn more about how WineDirect's commerce solutions can simplify your business processes.


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