Joe Waechter | President & CEO

Joe Waechter CEONamed CEO in March of 2010, Joe’s background in logistics, fulfillment and business management is extensive.  Prior to joining WineDirect, he held positions as President and CEO of DHL Worldwide Express and more recently Managing Director of California Pacific Capital, a San Francisco-based investor in early stage companies.  During his 15 year tenure at DHL, he is credited with the company’s growth and expansion as it transitioned from a virtually unknown company into the world’s largest express shipment company.  Later, he was president and CEO of Air Micronesia, Chairman and CEO of United Micronesia Development Association and Chairman and CEO of Danao International Holdings, a developer of golf, hotel and resort properties in Vietnam.

During his time at WineDirect, Joe has transformed our business into a leading provider of integrated direct sales technology and services for the wine industry.  Major milestones since his arrival include the addition of Vin65 and Call for Wine to the WineDirect family, the September 2011 acquisition of the WTN Services division of 1-800-FLOWERS, and the corporate rebrand and name change to WineDirect. 

Joe’s vision for WineDirect is to fully support wineries in all aspects of Direct-to-Consumer sales, with a comprehensive product and service offering designed to help customers achieve success in the direct sales channel. He strives to build an aspirational culture with visions of becoming not only the best company in our category, but the most unique in our passion for serving our customers.


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