WineDirect Blog

Karin Ballestrazze
November 3, 2014 | Karin Ballestrazze

Preparing for the Holiday Season, Part II

Access to quick, cost-effective shipping can make or break customers' decisions to buy wine online during the holiday season.  Continue »

Time Posted: Nov 3, 2014 at 8:20 AM
Karin Ballestrazze
October 29, 2014 | Karin Ballestrazze

Preparing for the Holiday Season, Part I

How to get your fulfillment operations ready for the holiday season.  Continue »

Time Posted: Oct 29, 2014 at 2:39 PM
Rob Tillman
October 27, 2014 | Rob Tillman

Ways to manage inventory

Winery accounting and inventory management is crucial for keeping everything running smoothly during the holiday season, which can be the busiest time for online wine sales.  Continue »

Time Posted: Oct 27, 2014 at 12:00 PM
Joanne Grantz
October 22, 2014 | Joanne Grantz

Using Video on your Winery's Website

The use of videos in online sites is an important marketing tool across all industries, and wineries are no exception.  Continue »

Time Posted: Oct 22, 2014 at 8:35 AM
Jim Agger
October 20, 2014 | Jim Agger

Using A/B testing to make your email marketing sparkle

A/B testing helps you find just the right message to effectively sell wine online.  Continue »

Time Posted: Oct 20, 2014 at 12:21 PM
Sheri Hebbeln
October 16, 2014 | Sheri Hebbeln

What is email deliverability and why do wineries need to pay attention to it?

With the holidays right around the corner, begin planning year-end promotions now.  Continue »

Time Posted: Oct 16, 2014 at 11:35 AM
Joanne Grantz
October 13, 2014 | Joanne Grantz

Why do people abandon their online shopping carts?

Wineries with an online store will usually have access to analytics regarding various statistics of your site’s performance.  Continue »

Time Posted: Oct 13, 2014 at 1:15 PM
Karin Ballestrazze
October 10, 2014 | Karin Ballestrazze

Keeping Things Interesting at Your Wine Club

Adding choice will bring new members to your wine club.  Continue »

Time Posted: Oct 10, 2014 at 3:00 PM
Sheri Hebbeln
October 9, 2014 | Sheri Hebbeln

Getting Green Marketing Right for Your Winery, Part 3

Green wine marketing is still a unique and developing concept for many.  Continue »

Time Posted: Oct 9, 2014 at 10:30 AM
Sheri Hebbeln
October 8, 2014 | Sheri Hebbeln

Getting Green Marketing Right for Your Winery, Part 2

Many people wonder whether green marketing even works these days.  Continue »

Time Posted: Oct 8, 2014 at 10:00 AM

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