WineDirect Blog

Sheri Hebbeln
October 6, 2014 | Sheri Hebbeln

How to Get New Customers to Join Your Wine Club

After starting up a wine club, it's easy to get some of your larger and more loyal customers involved.  Continue »

Time Posted: Oct 6, 2014 at 10:30 AM
Sheri Hebbeln
October 2, 2014 | Sheri Hebbeln

Delivering Better Mobile Sales by Improving Checkout

As a winery that runs an online wine store, there's a greater likelihood that many of your customers are viewing the site from a mobile device of some kind.  Continue »

Time Posted: Oct 2, 2014 at 11:30 AM
Sheri Hebbeln
September 30, 2014 | Sheri Hebbeln

Intriguing Content Makes the Email Marketing Difference

Developing a strong email marketing campaign can be essential in generating sales for your online wine store.  Continue »

Time Posted: Sep 30, 2014 at 2:30 PM
Karin Ballestrazze
September 25, 2014 | Karin Ballestrazze

Dealing With Customer Complaints Online

Not every experience at your online wine store is expected to be positive.  Continue »

Time Posted: Sep 25, 2014 at 9:00 AM
Jim Agger
September 24, 2014 | Jim Agger

The Advantage of a Cloud-Based POS System

Besides your tasting room, the most effective way to sell wine direct-to-consumer is via your online store.  Continue »

Time Posted: Sep 24, 2014 at 1:15 PM
Jim Agger
September 23, 2014 | Jim Agger

What to Look for in a POS System

At the heart of any winery business operation is the point of sale system, which handles all transactions and payments between customers and wineries.  Continue »

Time Posted: Sep 23, 2014 at 11:00 AM
Joanne Grantz
September 18, 2014 | Joanne Grantz

Making the Most Comprehensive Digital Wine Marketing Strategy

In order to expand their business, many wineries have to think outside of their local regions.  Continue »

Time Posted: Sep 18, 2014 at 7:15 AM
Sheri Hebbeln
September 17, 2014 | Sheri Hebbeln

Marketing Tactics That Will Make Your Wine Store Bubble

It is one thing to run an incredible online wine store that caters to every customer's needs. It is another matter entirely to market it so people will actually visit it.  Continue »

Time Posted: Sep 17, 2014 at 6:45 AM
Matthew Mann
September 15, 2014 | Matthew Mann

INFOGRAPHIC: Simplifying a Complex Compliance Environment

At first glance, shipping wine direct to consumers can be a daunting prospect: 51 jurisdictions, 51 sets of rules. Throw in licenses, fees, reports and taxes and a winery manager might be tempted to question the ROI for undertaking a consumer direct strategy. Such thinking would be a mistake, as a deeper look shows the regulatory landscape for direct shipments to consumers is not as frightening as it first appears, especially when set against the tremendous potential benefits of shipping direct to consumer.  Continue »

Time Posted: Sep 15, 2014 at 8:00 AM
Sheri Hebbeln
September 12, 2014 | Sheri Hebbeln

Why DTC is Becoming More Essential for Wineries

As the business of selling local wine becomes much more than a regional phenomenon, the process of being able to sell on a national scale gets more complicated.  Continue »

Time Posted: Sep 12, 2014 at 8:30 AM

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