It’s hard to believe that nearly half of 2012 has almost gone, and before we know it the busy holiday season will be upon us. This time of year is perfect for solidifying your relationship with your customers and making sure their shipping and billing information is up-to-date, which will hopefully make for a smoother and slightly less stressful OND for you and your staff.
So how do you go about strengthening your relationship with your customers now?
Party like its 1999!
Throw an exclusive, limited capacity event for your private customers. People want to be outdoors in a beautiful setting, celebrating the warmer weather, eating great food, and of course sampling your delicious wine! Invitation only release parties, lunches, dinners with live music are just a few ways that will strengthen the connection your customers have with your winery. Treat them like VIP’s and you will be rewarded with consistent wine purchases year after year.
What better way to make sure all your customer information is up-to-date than by having them pre-pay for their tickets using a simple, but comprehensive, event sign-up form?
Handy hint: Create a sense of urgency by showing a count-down of tickets remaining on your website, Twitter and Facebook.
Entice With a Prize
Send out a short and sweet email/tweet/post giving your customers the opportunity to be rewarded if they complete an easily accessible online contact information page. Let them know that you’d like to be able to expand your ability to dialogue with them in the future. You won’t get much traction without some sort of incentive in place, so make sure it’s enticing enough to motivate someone to enter their precious personal information.
For example: Go in the draw to win a trip for two to Napa worth $1500
The Personal Touch
The most powerful and immediate way to connect with your customers is to reach out over the phone to them. People love to hear from their favorite winery and will jump at the chance to talk about their experiences with you. It’s a great way to keep them interested in you, update their details and sell some wine!
It’s a far more active and effective than an email, Twitter or Facebook offer, and on average 70% of people who purchase will be repeat customers (Call for Wine statistics – 2004 – 2012).
If you are finding this task daunting (making phone calls is not everyone’s cup of tea) outsource to the professionals at Call for Wine. They’ve been in the business for eight years and are exceptionally good at capturing the personality of each winery and authentically representing each brand. They will call through your entire non-club and customer database, updating details as they go and building a good rapport with your private customers in readiness for OND.
Call to Action!
So why wait until the busiest time of the year to get organized? Start tidying your customer data now and be rewarded with the most profitable and effortless holiday season you’ve ever had!