April 9, 2012 | WineDirect Admin
At Call for Wine we understand the importance of Direct-to-Consumer sales, and particularly Direct-to-Club sales. According to MKF Research approximately 24% of all your wine sales will come directly from your club. In fact, this can be the most consistently profitable part of your business. Therefore, it makes sense to nurture the club customers you already have, and make concerted efforts to increase your numbers.
How do you grow your club?
Approximately 85% of your club will come from the tasting room*. A great tasting room experience will lead to a strong, loyal club.
If you don’t have a tasting room, your next best option is to create a memorable wine related experience and sign people up at the event - wine dinners, wine tasting festivals and in-store wine tastings are a great way to gather followers. Collect as much data as you can at these events. Electronic tablets are a great way for people to enter their details. Make sure that there is an incentive for them to sign up with you on the spot. Don’t forget to build your mailing list as well!
Send out invitations to your mailing list once or twice a year. Motivate people to join with a generous, exclusive sign-up offer.
You’ll also want to make sure your online experience is attractive and easy to navigate. The club sign-up process should be enticing and straightforward.
A new club builder tool!
At Call for Wine we are excited to offer a brand new club builder and retention program. We’ve been successfully helping wineries to gather loyal supporters with carefully crafted relationship marketing telephone campaigns. And what’s more, we’ve managed to make these customers the wineries most loyal brand ambassadors year after year.
Get active, build your business.
Club customers are a vital part of a winery’s business. If you can effectively create a fan base and keep their adoration your winery can be a rock star of the wine world!
*DTC Wine Symposium 2012 – ‘Winery Check-up’