January 17, 2012 | Joe Waechter
As we begin the New Year, it’s customary to reflect on the events of the previous year and to look ahead to what lies in store. This was a big year for our company, as we acquired the WTN Services division of 1-800-FLOWERS.COM and became WineDirect.
The process of bringing two companies together provides a unique opportunity to reflect on our vision for the future. The landscape for the wine industry and Direct-to-Consumer sales is constantly evolving. For us to help our customers succeed in this ever changing market, it’s important to look to the future and understand the trends that will shape our industry over the next several years. With that thought in mind, our team has used the merging of our two companies as an opportunity to reflect on our Vision and Mission. These two important statements capture the essence of who we are and provide guidance in everything we do.
So here are our new Vision and Mission statements. Please enjoy. I welcome your thoughts and look forward to working together as we see what changes the coming year will bring.
We aspire to be the leader in winery direct sales. To that end, we must fully support our customers with products, services, and information to help them succeed, and build a positive culture by encouraging and rewarding employees for delivering on our promises.
We make Direct-to-Consumer easier by providing responsive and efficient winery fulfillment, eCommerce, and telesales services. Our commitment to technology and a strong team allow us to deliver peace of mind to our customers as they build their direct sales programs.