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January 30, 2008 | eCommerce , Site Design and Management | WineDirect Admin

UI is Everywhere

So I am a few months late, but I finally got an iPhone and spent a good amount of time exploring all the difference tools they have in the iPhone. Oh, did I also mention that I am very impatient when it comes to learning as well? Now why is that important to this blog?

Well, whenever I get something new, like a new phone, a new piece of software, or even visiting a new website, I don’t have the patience to “learn” how they work. I want everything to be intuitive and follow common sense, some of you call it best practice. Bottom line is - life’s short and I don’t have all the time in the world to be learning a new interface every time something like a new phone comes out.

This brings me to 2 points I want to make in this entry:

  1. User interface has to be consistent. Going through the iPhone tools, I realized that all the tools were probably built by different departments (that don’t talk to each other) because the way to get from one place to another is so inconsistent, each tool has its own way of getting around. I don’t know about you, but that annoys the heck out of me. Not only do I have to learn how the iPhone works, I have to learn about how each tool works. 
  2. This applies to websites as well. If the navigation scheme changes from page to page, you can bet your visitors will leave your site in seconds. It might sound like a fun idea to “spice things up”, but it’s not.
  3. If it’s not broken, don’t fix it. Some of the new features in the iPhone are awesome! I didn’t understand why the same great features or the ways to get around weren’t carried throughout the entire portfolio of tools. Somebody on one of the development teams must have thought “Why follow the crowd. I’m unique in my own way”, and boy did he screw up.

Again, same with your website. People have learned how to shop online for more than a decade, and have pretty much been “trained” to follow a certain pattern. So don’t try to “invent” something new when it comes to your sales. This is the one place where creativity may work against you.
 

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