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December 18, 2007 | Customer Relationship Management (CRM), Wine Club Management | WineDirect Admin

Those two little words

The holidays are always busy. Between selling holiday presents and wine dinner pairings and organizing your own holiday celebrations and getaways it’s easy to forget about the reason you have so much to celebrate.

Take the time to thank your customers. Thanking them for their continued support and loyalty throughout the year is twofold. First, a “thank you” goes a long way – it is common courtesy and makes a customer more likely to repurchase when you’ve shown that you truly appreciate their business. Second, positive brand recognition is key this time of year. A nice little thank you note will reinforce your brand in a positive light. When it comes time to pay the credit card bills in January, you can bet they’ll continue their wine club membership with you over a brand who hasn’t taken the time to thank and appreciate their customers.

These two reasons should be plenty to get you contemplating a thank you email or snail mailing to your customers. But if you need one more reason (albeit a little more selfish) to send a thank you note - use it as a purchase trigger. Add a little extra incentive into your “thank you” to purchase one more time this year. It’s a great way to squeeze in a few end of the year sales while satisfying your customer at the same time.

Ask your client development manager if you need help sending a thank you email before the end of the year, those two little words are much more powerful than you think!

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