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March 16, 2007 | Customer Relationship Management (CRM) | WineDirect Admin

The True Value of Customer Satisfaction

Over the next couple of weeks, my team will be conducting a series of blog posts surrounding the topic, The True Value of Customer Satisfaction. Customer satisfaction, is a term used to capture the idea of measuring how satisfied a customer is with your efforts in the marketplace. It is seen as a key business performance indicator and is integral to your success.

Have you ever wondered what exactly customer service and satisfaction is worth? Everyone understands that it is a strategic part of any business, yet we never know the true value.

We all have customers. We provide products (goods and/or services) to our customers in our given marketplace. Now we all know that we are not the only ones providing those products to our customers in our marketplace. Every organization is subject to competition and the marketplace is fierce. So how do you set yourself apart? How do you stand out in the crowd?

One true value of customer services is that it offers you a competitive advantage. You differentiate yourself from your competition through the provision of better customer service. The consistent delivery of superior service requires the careful design and execution of a whole system of activities that includes the right people, culture, technology and processes.

Stephen Mutch
Director of Support Services
stephen[at]inertiabev.com

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