WineDirect Admin
April 28, 2008 | General | WineDirect Admin

The Spring Fling

The Wine 2.0 “Spring Fling” event, in case you hadn’t heard, was held this last Thursday at the Crushpad in San Francisco. The Crushpad, takes up the better part of of a city block in The Dogpatch neighborhood, just past AT&T park. The event started at seven, so some colleagues and I hailed a cab just before and made our way over. We spotted the entrance marked with Roshambo’s fifty foot wine wagon, check out the website to sneak a peak, it’s pretty impressive. Afraid of being a bit early, we found just the opposite, as it seems fashionably last was somewhere around six-thirty.

We walked in, grabbed our goblet, and started the second leg of the evening. They claimed to have over 40 wineries participating and I believe I tasted from at least 45, so lack of winery participation didn’t seem to be a problem. Soon all the faces from OWC and various wine related groups on Facebook seem to come to life. The 2.0 portion of the event included the who’s who of wine related sites such as Lloyd Benedict of American Winery and Mark Angelillo of snooth. It’s interesting to see that not only is the average age of wine consumers dropping, those that are bringing wine and technology together are the twenty-somethings that started their careers in tech and and saw the value it could add to the wine industry. Cheers to the folks who put the shindig together, I just need to clear the wallet out to make room for all the business cards I’ll collect at next years event.


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