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Courtney Copland
 
January 24, 2014 | Courtney Copland

The Shipping Included Way

Everyone loves a great deal!  Often time’s consumers will search hours online over the course of a few days to find the best deal.  Many times consumers will choose to not buy something because of the shipping cost or maybe they will just use their “go-to” site.  No matter how good that deal is, the shipping cost may not justify the purchase.  Amazon has figured out a way to not only have some of the best deals but also offer a shipping included membership known as “Amazon Prime”.

Transfer that over to the wine industry where shipping costs can average $20 per order.  Vin65 and WineDirect now have a similar program for the wine industry.  46Brix is a shipping included program that is available exclusively to Vin65 customers.  For $79/yr. customers can purchase wines from multiple wineries and have it shipped at no additional charge.  If a customer is able to save on shipping costs they will more than likely purchase more wine.  According to Amazon.com, Prime members buy more than double that of their non-Prime counterparts: $1224 vs $505. 

Many wine club members who have cancelled their memberships have stated that it is due to shipping costs.  They obviously love the wine or they wouldn’t have become a member in the first place.  When spending on average $80/yr. on shipping per club membership it can get costly.  Wineries’ top 10% of customers purchase from them more than 4 times a year.  If customers are purchasing 4 times a year and shipping is costing on average $20 per shipment then the $79/yr. membership has just paid for itself at one winery.

Not only does everyone love a great deal, the sooner they can receive their purchase the better.  We live in an instant gratification society.  Consumers want to be the first to have the latest and greatest or at least know the product will be in their hands in the next few days.  46Brix will save on shipping while WineDirect will get the purchase there quickly.  WineDirect can reach 85% of U.S wine consumers within 2 business days. 

The more wineries enrolled in 46Brix, the more customers will benefit.  If customers were to look at their membership and see which wineries are enrolled while wine shopping or out wine tasting they may choose to buy from or taste at a winery enrolled rather than one that isn’t, it’s a guaranteed savings for them.

The more customers that become members of 46Brix the more wineries will benefit.  46Brix members will not pay shipping from wineries that are enrolled in 46Brix, therefore, members are more likely to buy wines from wineries within the 46Brix family. WineDirect and 46Brix are here to help you sell more wine.

If you’re interested in enrolling in the 46Brix program, please contact Tiffany Copland at Tiffany.copland@winedirect.com or 707.603.4024

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