WineDirect Admin
May 15, 2008 | Wine Industry Trends | WineDirect Admin

The Reality of Wine

Each week I hear several of my colleagues discussing the previous night’s episode of “American Idol”, guessing who will be next to be eliminated and casting their votes for the next Idol.

Many people don’t know it, but reality television has been around since the 1970’s when the Loud Family allowed television crews into their homes to document their lives for a documentary/reality show called “An American Family”. Since then MTV’s “Real World” and a plethora of other reality television shows have saturated the airwaves turning everyday individuals into award winning musicians, celebrity chefs, corporate executives and super models.

Reality television is now making its way into the wine industry with PBS’ “The Wine Makers” debuting this Fall . Twelve persons were selected from a pool of 500 candidates across the nation to compete for the prize – the opportunity to create their own wine label. Candidates include an attorney from New York, a Master Gardener from Colorado, and two brothers from Napa, California among others.

Although none of the candidates have any professional winemaking experience, they will participate in activities ranging from viticulture to enology to sales and marketing, as they sell 5,000 cases of their own wine.

More information on the reality television show, “The Wine Makers”, can be found here: http://winemakerstv.net/theshow.html.


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