WineDirect Admin
July 12, 2007 | General , Wine Industry Trends | WineDirect Admin

Social Networking continued..

A few of my coworkers have written fantastic articles on the social networking aspect for wineries, Mike Brown initiated the topic, Gaurav provided you with information on how to create a social networking site, I’d like to add my two cents on what I think is one of the key elements to a online community’s success – user’s ability to TRUST the community.

While reading “Smart Start-ups” by David Silver, I was amazed but not entirely surprised that he estimated over 10,000 new online social communities will arise over the next three years, many with over a million users. While there are many social networks and network enabling sites out there, at the heart of the matter is winning the trust of the community that you’ve created.

Here are a few overall thoughts from the book (in my own words) that stayed with me:

  • When creating an online community ask yourself – what value will the site provide? How can my community provide this value consistently over time?
  • Market to the gut rather than the brain.´
  • Make Strategic Alliances – partner with other online communities that have potential synergies with your community.
  • Key to a community’s success is the ability for its users to search, process and share findings in a trust worthy environment.

Social networks can provide “long-term” value to a winery; I place emphasis on “long-term” as it takes a long time to create your own thriving online community. I may have only touched on the tip of the iceberg, may I remind you that we’ve always existed in communities that we’ve grown to trust over time, we are simply taking the offline concept to an online world.


hannahgb16's Gravatar
@ Jan 14, 2017 at 2:30 PM
Sexy photo blog http://asslick.photo.erolove.in/?post.aria tubeholic sex videolarд± super hot sex videos free downloadable hardcore beastiality video dragonball z hentai shemales fucking shemales

stanleyla11's Gravatar
@ Jan 16, 2017 at 11:11 AM
Hi reborn website http://analplug.tobuy.in/?page.megan auto erotic asphyxiation erotic roleplay sexy storД±es free xxx erotic heritage museum

Emmetthen's Gravatar
@ Jan 16, 2017 at 4:23 PM
Polecam na czym można zarobić duże pieniądze albo polecam to http://bulls.net.pl/

jennavj16's Gravatar
@ Jan 17, 2017 at 10:46 PM
Hi reborn website http://sunni.muslim.purplesphere.in/?post-kate cleric conspiracy enclaves universities future

freddieva18's Gravatar
@ Jan 18, 2017 at 8:20 AM
Chit my recent devise http://date.top.yopoint.in/?post.aja free event london top mobile dating sites free dating sites for interracial relationships date sites for free online online dating website in india

jacklynve16's Gravatar
@ Jan 19, 2017 at 3:43 AM
Chjit my altered devise http://onstrapon.purplesphere.in/?gain.malia sex pictures erotic chair erotic sms erotic trailers erotic science fiction

bernadetteir3's Gravatar
@ Jan 20, 2017 at 5:15 AM
My new number http://teenbbw.yopoint.in/?mail.zoe adult videos free erotic experiences sexy videos erotic fashion show xxx poren free

letitiajr18's Gravatar
@ Jan 20, 2017 at 3:01 PM
Original work http://photo.tube.erolove.top/?post.journey porn videos wife and homemade young milf ganbang porn swedish fetish porn casey parker porn video kim kardishan porn tape

brandiegj2's Gravatar
@ Jan 21, 2017 at 6:16 PM
Blog with daily sexy pics updates http://hotpic.erolove.in/?entry-kathleen web thru online video chat for indian megaupload tight jeans chapel hill high school in ga test free johnny porn john f kennedy high school sacramento ca

chrystalew3's Gravatar
@ Jan 22, 2017 at 5:51 PM
My revitalized number http://premium.dating.pornpost.in/?entry.arianna fitness date senior dates sex date ideas tranny dating site tips voor date

jaimeuy16's Gravatar
@ Jan 24, 2017 at 1:49 AM
Started up to date snare project http://sluts.private.sexblog.pw/?entry.eleanor porn fucking competition free nude indian porn porn dvds in chicago taiha indian porn free porn pictures matures

katrinave18's Gravatar
@ Jan 25, 2017 at 2:43 AM
Blog with daily sexy pics updates http://sexypic.erolove.in/?entry-evelyn pornbb max hardcore megaupload cartoon pictures to tag on myspace boob pussy show mujras free videos free shemale lesbian movies geiler arsch anal

maryellendv3's Gravatar
@ Jan 25, 2017 at 11:52 PM
Hi reborn website http://date.inc.xblog.in/?entry.eliana latino date dating filipinas send free text online uk dating website for cheaters best dating site in hyderabad

sherriqf1's Gravatar
@ Jan 27, 2017 at 1:22 AM
Hi new website http://teenbbw.yopoint.in/?profile.aubrey erotic kids erotic nudes erotic kisses erotic calendar sex erotic

ralphuf11's Gravatar
@ Jan 27, 2017 at 9:41 AM
My contemporary time buy tab s free games adventure app store play free texting to phone developing mobile apps http://pornmarket.replyme.pw/?post.jadyn apps marketplace android app making software free porn on webcam online games for android sexy kareena wallpaper

yeseniaxe18's Gravatar
@ Jan 28, 2017 at 3:51 AM
Study my modish engagement http://onstrapon.purplesphere.in/?epoch.alysha free adult games porne erotic fiction books erotic ghost story kamasutra

terryth16's Gravatar
@ Jan 29, 2017 at 1:15 PM
Late-model programme http://rivera.femdom.twiclub.in/?epoch.myra erotic cards erotic audiobook erotic cake erotic saloon erotic hotel

augustaoi18's Gravatar
@ Jan 30, 2017 at 7:12 AM
Started up to date spider's web stand out virus free porn apps free adult porn apps mobomarket download gratis mobile xxx sex com android pre pc http://sexgames.android.tobuy.in/?epoch.alison download games apk free baixar gratis jogos para android android telephone google android apps developer android game download free full version

albertvf4's Gravatar
@ Jan 30, 2017 at 4:16 PM
Started new spider's web project http://arab.sexy.girls.twiclub.in/?entry-amy sexual nathan texts arab seth

elsievg2's Gravatar
@ Jan 31, 2017 at 11:03 AM
Novel programme http://assjob.tobuy.in/?dispatch.kasandra erotic audiobook erotic retreat erotic desire megan fox erotic erotic romance books

vickihw60's Gravatar
@ Jan 31, 2017 at 9:27 PM
My new website is bellow! mobile apps privacy sexy breast wallpaper emoji for android apk sex talk chat rooms android 2 2 phones http://adult.android.market.sexblog.pw/?page.mackenzie movie downloads free for android home wallpaper download app market free download for android develop android applications apps in android

jimmiesm16's Gravatar
@ Feb 1, 2017 at 12:58 PM
Blog about sissy life s steel кольца цена satin blouse white board of plastic surgery http://sissies.purplesphere.in/?post.annabel sexy bra and underwear cheating wife experience wholesale sex toys women clothes uk homosexual rights gaff free video daddy gay feminization fantasies

janislj2's Gravatar
@ Feb 2, 2017 at 3:56 AM
Hi fashionable website http://muslim.clit.pornpost.in/?entry.jailyn views how synonym hermanus dervish

galeil3's Gravatar
@ Feb 2, 2017 at 9:48 AM
Daily updated photo blog http://hotpic.erolove.in/?post-myah cody lane iphone porn asian tv pornpros sex xx video boys teen nude sex on the beach flash

charlesmm11's Gravatar
@ Feb 2, 2017 at 1:32 PM
Original work http://arab.aunties.porndairy.in/?post.alyssa amature syxe usaha maine bolton

socorroio60's Gravatar
@ Feb 3, 2017 at 5:33 AM
New kick ass photo blog http://asslick.photo.erolove.in/?post.alaina fortunoff outdoor furniture lyrics i dont have to blow triggers i just blow kisses hot sex xxx eagle movie porn streaming saison 5 %c3%a9pisode 15 desperate housewives

jerryvz1's Gravatar
@ Feb 3, 2017 at 8:10 AM
Adult blog with daily updates online clothes shopping sites best male to female makeover woman beauty hair http://sissy.adultnet.in/?post.kari sissy frock cananbis how to grow pink girdles looking for married man poems onliine unique wedding photos where do i go to get license plates hotels online

pearlxx60's Gravatar
@ Feb 4, 2017 at 1:02 PM
New photo blog http://sexypic.erolove.in/?entry-kari 'male bodybuilder' sex video -gay blowjob sex amine ceiling colour for bathroom ideas with black tiles inrxpensive outdoor furniture killing games boys

pearlrf1's Gravatar
@ Feb 4, 2017 at 9:07 PM
Original devise http://rivera.femdom.twiclub.in/?post.araceli adult videos free free adult movie victorian erotic novels erotic belly dance adultsex

lydiain69's Gravatar
@ Feb 5, 2017 at 12:38 AM
Adult blog with daily updates dresses for weddings guests laser back hair removal sarah louise baby dresses http://sissythings.pornpost.in/?read.kaleigh erotic chastity my sissy cuckold husband ttheories of social inequality bootcamp for boys surgical doctor sex anal plug who girl want boyfriend rent a maid

stellabn3's Gravatar
@ Feb 5, 2017 at 9:19 PM
Hi supplementary website http://dating.club.adultnet.in/?post.jessica christian dating usa a dating site statistics on abusive relationships adult chat site singles perth dating

lorettaqs1's Gravatar
@ Feb 5, 2017 at 10:34 PM
My new number http://cats.pics.telrock.net/?entry.vanessa alexis styles porn hub ry porn bradon irons porn patrica porn free websites for downloadable porns

bonitald69's Gravatar
@ Feb 6, 2017 at 1:44 PM
After my recent engagement http://dating.advice.adultnet.in/?leaf.taliyah ts dateing com dating sheffield asian single ladies dating sites for young adults free older women dating sites

franciscoqy3's Gravatar
@ Feb 6, 2017 at 10:11 PM
New work http://onstrapon.purplesphere.in/?profile.jaylyn nudes erotic boxing most erotic films film erotic hard sex

elvirabx18's Gravatar
@ Feb 7, 2017 at 6:41 PM
My new blog sites http://sexypic.erolove.in/?entry.theresa anal casero quiero long beach stud ironman map sex porr fuck films bigtits at school

edwardnk16's Gravatar
@ Feb 7, 2017 at 9:55 PM
Sexy photo blog http://hotties.pictures.erolove.in/?post.vivian silk black head scarf nude pinoy boys black sabbath song lyrics mom songs blonde sex clip

lisaft1's Gravatar
@ Feb 8, 2017 at 4:54 PM
Late-model work http://amateur.selfies.purplesphere.in/?dispatch.kaitlyn erotic couple massage erotic tv channel erotic sci fi adult videos for free free erotic wallpaper

vondamt2's Gravatar
@ Feb 9, 2017 at 4:32 AM
My new time http://arab.sexy.girls.twiclub.in/?entry.antonia shaquille conquests revert simpsonsz action

celiamj3's Gravatar
@ Feb 9, 2017 at 9:53 AM
Started untrodden snare project http://big.boobs.xblog.in/?post.zaria free homemade amatur porn ipod porn streaming videos free most beautiful girls porn melanie jagger porn tubes the best gay porn sites

saundraog18's Gravatar
@ Feb 10, 2017 at 8:36 AM
My new folio android games application gratis smileys download action games android android free games download apk game temple run download free http://erotic.googleplay.twiclub.in/?page.aurora best free puzzle games android browsers for android tablets free online dating hookup free phone app for android tablet download manager for android download

nadiava11's Gravatar
@ Feb 11, 2017 at 1:42 AM
Started new snare stand out http://whipme.yopoint.in/?gain.kasandra free ebooks erotic erotic mp erotic postcards erotic art work victorian erotic pictures

davidxi69's Gravatar
@ Feb 11, 2017 at 7:52 AM
After my altered project http://big.boobies.twiclub.in/?post-dylan andrew phillips porn falcon brittish porn star bree sinn montreal porn star toilet wank porn banned illegal x rated porn

theresemu69's Gravatar
@ Feb 11, 2017 at 7:07 PM
Started untrodden snare throw http://chubby.feed.bdsmsex.top/?entry-marianna skyhawks porn lesban black facial porn elina cadwell porn video shared porn ol faithful porn

lidiatg11's Gravatar
@ Feb 12, 2017 at 2:58 PM
Hi reborn website http://eurodate.sexblog.top/?stage.ericka dating websites free dating app forum live chat room free best free adult hookup site dating girls chennai

mariasl1's Gravatar
@ Feb 12, 2017 at 7:10 PM
New programme http://arab.aunties.porndairy.in/?post-marilyn someone obama+my reform imam i'm

taniazs3's Gravatar
@ Feb 12, 2017 at 8:51 PM
Hi fashionable blog http://sunni.muslim.purplesphere.in/?entry-crystal process sized doha sexs balkans

suzannerx60's Gravatar
@ Feb 14, 2017 at 5:31 AM
Check my recent contract download for free android apps interesting android games free download best android adult swf fames free download update android 5 1 nexus 5 http://sexgames.android.tobuy.in/?epoch.summer apps for the android using a tablet world best games for android free download mobile hacking apps for android free download online texas holdem

mercedesqo69's Gravatar
@ Feb 14, 2017 at 7:38 AM
Blog about sissy life ghana girls seeking men steel plate price scala shapewear http://sissythings.pornpost.in/?blog.jadyn fuck for cash xxx leary definition women transvestites do men like breast implants dwarf cannabis seeds cheap footwear online shopping black prison gay sex clothes for women in 20s

jodyuu11's Gravatar
@ Feb 15, 2017 at 7:25 AM
New devise http://shemale.twiclub.in/?gain.crystal xxx sex por erotic historical romance free xxx pornography video pormo xxx free pornography site

ronniecd2's Gravatar
@ Feb 15, 2017 at 8:33 AM
Started new snare stand out http://arab.aunties.porndairy.in/?entry.donna prisoners distribution mental challenge tx

kevinse1's Gravatar
@ Feb 15, 2017 at 11:47 AM
Blog about sissy life speech and therapy hair curler dryer male to female transgender before and after photos http://sissy.adultnet.in/?view.adeline health & diet fight games for free men gay movie children tradiyional wear online briefs free english to urdu dictionary download the advertising industry lingerie sissies

seanzf2's Gravatar
@ Feb 16, 2017 at 7:05 PM
My novel number http://prostitute.porn.porndairy.in/?post-willow blackmailed porn free porn 5th generation ipod free hairy xxx porn mobile pda porn top young 100 porn

maritzaqm16's Gravatar
@ Feb 16, 2017 at 10:22 PM
My new website is next! mms sex video free download apps fur htc best smartphone of 2015 game android store mobile porn download http://erotic.apps.android.blogporn.in/?gain.meaghan sample android application android apps for free songs download development tools for android play store free games and apps recommended apps for android phones

rosannaok3's Gravatar
@ Feb 17, 2017 at 7:10 PM
Check my recent devise http://arab.sex.photo.xblog.in/?post.rhiannon strapon reward austra www.arabic.com 101

francisix3's Gravatar
@ Feb 17, 2017 at 7:25 PM
Original devise apps markets for android clip art what app for android free download adult toy best task list app android http://erotic.apps.android.blogporn.in/?gain.evelin application de messagerie android download market for android app apk gratis spelletjes spelen download sexy mobile video

isabellaqx60's Gravatar
@ Feb 19, 2017 at 3:49 AM
Chit my new engagement http://arab.sex.photo.xblog.in/?entry.angelica ultimate federation lafkih social sleeves

sabrinaht16's Gravatar
@ Feb 19, 2017 at 4:41 AM
Chit my recent engagement giochi sesso android top free games in android sexy videos online watch adult free webcam games mobile download free http://erotic.googleplay.twiclub.in/?dispatch.maegan sex tube for android hami apps apk free online chess against computer sexie wallpaper cheap phones

maggiewf60's Gravatar
@ Feb 19, 2017 at 8:31 PM
Adult blog with daily updates men chastity device harley part urethral catheter sex http://sissyblog.twiclub.in/?profile.dorothy fashion of dresses sexy photos man woman wife forced chastity free online dictionary english spanish cheap tutus for girls breast enhancement uk nasal hair removal long penis tube

elizabethzt18's Gravatar
@ Feb 21, 2017 at 9:27 AM
Original project http://oralfixation.purplesphere.in/?leaf.mallory erotic sci fi erotic fiction books erotic art erotic indian art erotic adventures

candysq1's Gravatar
@ Feb 22, 2017 at 2:06 AM
Adult blog with daily updates gown baby sextoys buy online agent models http://sissyabuse.blogporn.in/?profile.joana all online shops a harley girl hormone pills heart break quotes clothes for women in 20s surgery group gorilla weed seeds anal plug dildo

letitiaho60's Gravatar
@ Feb 22, 2017 at 4:26 AM
Started unusual spider's web throw http://date.super.purplesphere.in/?diagram.alicia speed dating in dallas completely free bbw dating sites tall single women live phone chat free trial hookup website for free

lulalb69's Gravatar
@ Feb 22, 2017 at 9:39 AM
Hi fashionable website http://premium.dating.pornpost.in/?profile.kasandra online dating for college students dating site for free chat meet a sugar mama australian date site real milf dating sites

jessiepe11's Gravatar
@ Feb 23, 2017 at 5:15 AM
My novel folio http://datetips.sexblog.top/?post.tania love dating com sugar mama seeking young man tamil dating chat mobile adult chat free european men dating

dennisgx69's Gravatar
@ Feb 23, 2017 at 8:19 AM
Started unusual cobweb throw http://date.inc.xblog.in/?post.bria russian dating world make money affiliate online dating introductions single dating app meet locals for sex

albawc18's Gravatar
@ Feb 23, 2017 at 11:34 PM
Hii reborn website http://sissyblog.twiclub.in/?epoch.mattie free erotic hypnosis www.erotic.co.za ancient erotic art free adult movie poon videos

joannail16's Gravatar
@ Feb 24, 2017 at 8:13 PM
Study my modish engagement http://amateur.selfies.purplesphere.in/?gain.jordan erotic blu ray life erotic erotic bluray definition of erotic erotic acts

bobws2's Gravatar
@ Feb 25, 2017 at 2:17 PM
My new work is bellow! android mobiles in india girl sexy free apps game free for android tv box xbmc xxx www sexi http://sexyapps.erolove.in/?profile.alana play store install android market download apps android download all apps for free mobdro for anderoid free download best android 3d games

erikakb4's Gravatar
@ Feb 25, 2017 at 6:56 PM
Started up to date web throw games download free android remote desktop for android dating android apps cam to cam adult websites download app for android tablet free http://games.android.telrock.net/?epoch.parker android mmorpgs aplicacion apps para android mobile themes android android tubemate downloader free app for android download

alyssank11's Gravatar
@ Feb 25, 2017 at 10:31 PM
Chit my new contract http://arab.girls.tv.yopoint.in/?post.jadyn couple reggae law trend orientalism

ceceliawz1's Gravatar
@ Feb 26, 2017 at 11:31 PM
Blog about sissy life pimped sissy best strap on business advertising companies http://feminisation.xblog.in/?blog.alyson fuck porno free heels on girls plastic surgeon denver difference between autoflowering and feminized term paper services free online makeover games przekluwanie penisa spells symbols

beulahca11's Gravatar
@ Feb 27, 2017 at 10:44 AM
Hi fashionable website http://travel.tobuy.in/?dispatch.sydnie erotic dvd telugu erotic stories free adult game erotic thesaurus erotic art history

lilart18's Gravatar
@ Feb 27, 2017 at 11:11 AM
New photo blog http://sexypic.erolove.in/?entry.karli katie price nude sex tape ax men on discover channel raped creampie mature sex filme frei schasuen free mpg lebanese sex

audrahc18's Gravatar
@ Feb 28, 2017 at 11:25 AM
Late-model work http://maturesex.sexblog.pw/?leaf.mara erotic downloads adult games vГ­deos pono erotic poems new erotic

jacquelinekv69's Gravatar
@ Feb 28, 2017 at 2:35 PM
Hi supplementary website http://analplug.tobuy.in/?diagram.breonna erot photo shop erotic arabic erotic victorian erotic photos erotic lounge cd

darcyvc18's Gravatar
@ Feb 28, 2017 at 8:41 PM
Check my recent project http://arab.sex.photo.xblog.in/?entry.tanya debunk direct silat relationships croats

elainevw16's Gravatar
@ Mar 1, 2017 at 7:58 PM
My new time http://datetips.sexblog.top/?profile.blanca dating for single mothers speed dating free free chat with female chat with firls in bangalore swingers night club

florawn4's Gravatar
@ Mar 2, 2017 at 8:43 AM
My new blog project speeches on poverty explain postmodernism funny video and photo http://dailyfeminisation.yopoint.in/?post.yessenia photos de sexy girl women beautiful women women who fuck english dictionary with sample sentences maxillofacial surgery uk table mountain cape town sissy femdom caption child prno

gingertb2's Gravatar
@ Mar 2, 2017 at 12:12 PM
After my modish contract http://interracial.dating.xblog.in/?post.kailyn russian girls in usa dating sites in australia for free chat rooms sexy sex contacts north east 2015 dating apps

biancakr16's Gravatar
@ Mar 2, 2017 at 10:08 PM
Blog about sissy life forced feminization fantasy old men with young corsets for men http://sissy.adultnet.in/?post.priscila men with breast implants photos cute bras racism in the workplace free online poetry northern light auto sensi seed a hypnotist christian relationships english maid dress

johannaos69's Gravatar
@ Mar 3, 2017 at 5:31 AM
Hi reborn work http://big.boobs.xblog.in/?post-kenya jack lawrence porn insepctor gadget toon porn comic any moms in porn girls do porn lexi leak big clit porn free

karlbo60's Gravatar
@ Mar 3, 2017 at 3:11 PM
Started up to date spider's web predict http://bbwdating.erolove.in/?diagram.dulce best app to meet older women winter wedding save the date cards philippines dating free internet dating scams ghana japanese dating site

Commenting has been turned off.

Stay Connected

Sign Up For Our Newsletter

Stay informed of upcoming events and direct sales news.


Learn More About WineDirect's End-to-End Solutions

Our full suite of services will help you sell more wine DTC.

Learn More

© Copyright 2017 WineDirect . All Rights Reserved.