WineDirect Admin
July 2, 2007 | Wine Industry Trends | WineDirect Admin

Social Network for Wineries

A few days ago Michael Brown wrote about Social Networking Wine. In one of the comments eljefe inquired about how a winery could start their own Social Network. I think it is a great idea to start a niche social network. This gives a chance to socialize and know more about the winery to people who are in different parts of the world and can not attend winery’s live events. Pictures, videos from live events can be shared with the community and discussions could be continued on the web.

Ning makes it easier for anyone to start their own social networks. It provides an easy way to create your communities. You don’t have to worry too much about the technology behind the social network, but to manage and grow your community. It took me less than 10 minutes to create my own Social Network. Simply log onto ning.com, create your account and then roll out your network. You might be able to point a subdomain, like community.yourwinery.com to your social network and incorporate it as a part of your website. There is a lot more stuff you can do if you use their API.

Technology for starting your own social network exists, but that does not mean you should start your own social network. With the growing number of social networks, it is very difficult for users to manage multiple friends, usernames, passwords spread across different social networks. I think it is good to start your own mini social network if you want a passive social network, where your wine fans get updated with new products, event pictures and videos. Big social networks like Myspace and Facebook would be helpful if you want to create new fans for your wine and an active community of people who discuss new recipes and food pairings with your wine.

Big social networks will give you instant access to a lot of people who are interested in wine and are looking for new taste. Creating communities/groups related to wine will get you some wine likers and your high quality products can turn those wine likers to wine lovers.


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