Recycling is Good
Successful marketing programs take copious amounts of time and energy to put into place. Once you’ve found an idea that works, stick with it! Your customers are telling you they like what you’ve got going on, so keep it going.
Rather than jumping from idea to idea exhausting both your resources and your budget, try developing an existing campaign further. You can recycle a concept - a contest, event, pairing, etc. and reinvent it over and over again. A new spin keeps the initiative fresh while the same goals are still underlying.
If a particular campaign really strikes a cord, why not make it a repeat occurrence? Recycling good ideas create annual, quarterly and monthly happenings for your customers to look forward to. So trust yourself, your ideas are good. Recycling and reusing your concepts in fresh new ways are a great way to maximize your return. This summer when you’re stretched in the tasting room, don’t forget to recycle.
PS - It wouldn’t hurt to put your cans and bottles in the blue bin either.