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Joanne Grantz
 
October 28, 2015 | eCommerce , Fulfillment/Shipping, Wine Industry Trends | Joanne Grantz

October news roundup: Part 2

With Halloween just around the corner, many wineries are gearing up for the holiday with special promotions and events in their tasting rooms. Wine drinkers also know that any holiday is a good reason to indulge in their favorite wine and get festive with their friends and family. Here's some news you may have missed during all your preparations:

Wine Business News
Time Inc. announced it has relaunched foodandwine.com with new features including video, recipe recommendations, high-quality images and ingredients for purchase. Has your winery ever considered partnering with this online publication to promote your online wine store?

Virginia currently has one of the fastest growing wine industries in the country, local ABC News affiliate WSLS reported. In fact, the industry there has grown so quickly there that winemakers are struggling to meet demand. How has your winery tackled similar challenges?

According to Alberto Ramos of Cain Vineyard & Winery, year-round workers are better for vineyards than seasonal crew members that are called in at strategic points of time.

 

E-commerce
Holiday season is fast approaching, and online shoppers are looking for the best deals to save money this year. As PracticalEcommerce pointed out, promo codes are an effective tool online stores can use to offer discounts while increasing sales and revenue. However, there are many things wineries should consider to create an effective promo code.

Has your winery ever considered leveraging Facebook as a platform to sell more wine? Ecommerce Times reported Facebook has added several new features to the site that allow visitors to make mobile payments

"Facebook has added new features to the site that allow visitors to make mobile payments."
 

During the holiday season, wine enthusiasts are going to purchase their favorite varietals as gifts or to entertain during seasonal parties. As a result, your winery is likely to see an increase in online sales. PracticalEcommerce recommends all e-commerce sites review their credit card processing statements before the season begins, and try to get the most competitive processing rates possible.

Fulfillment
In the wine business, delivering customers their orders quickly and flawlessly is an inherent challenge. That's why it's important to partner with an experiences direct-to-consumer fulfillment partner that has specific knowledge of the unique challenges of shipping wine. Shopify also published a step-by-step guide for efficient shipping.

On the topic of shipping, wineries should make sure to communicate shipping policies clearly to customers this holiday season, especially since orders are likely to spike. According to PracticalEcommerce, shipping policies should be published and include carrier options, processing time, insurance, returns, notification times, contact information, signature requirements and costs to the shopper.

If you've read our white paper, "Shipping Incentives: How to Offer Them Without Breaking the Bank," you know that customers today expect shipping to be either inexpensive or free. Offering free shipping can be difficult for wineries due to laws and regulations. However, it's important to find innovative ways to give customers what they want. PracticalEcommerce published an article on the benefits of offering free shipping that is worth checking out.

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