WineDirect Admin
April 2, 2009 | Demand Generation , Direct-To-Trade , WineDirect Products and Services | WineDirect Admin

Launching the Enhanced DTT Wine Distribution Platform

Many years of planning and one year in the making, WineREvolution.com has officially gone live! While still in its Beta form, WineREvolution.com provides one of the industry’s only ecommerce wine distribution channels, allowing wine suppliers access to wine buyers in up to 12 states, or over 50% of the American wine marketplace. With the site, wine retailers and restaurateurs have access to a selection of boutique, artisan and limited-production wines not widely available through traditional distribution channels. Currently over 60 brands, and 300 SKUs are featured.

WineREvolution.com is one product within Inertia’s Direct-to-Trade program, and aims to provide a complementary channel through which suppliers can market their products directly to the trade. For trade buyers, the opportunity is to gain access to wines not currently in their market, and assist in differentiating their wine selections. For suppliers, finding access to new and desired markets is one of the greatest challenges – our program helps overcome those barriers. For both buyers and sellers, our program provides the ability to build desired direct relationships.

This is a big day for Inertia and, we believe, an exciting day for the wine industry at large. Thanks to everyone who made the launch of this exciting product possible: friends, wineries, sommeliers, our loyal trade buyers, and, of course, the entire Inertia team.

Stay tuned for more great things: enhanced functionality, more states available, and many, many more amazing products in the portfolio!


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