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Sheri Hebbeln
 
June 17, 2014 | Customer Relationship Management (CRM), eCommerce | Sheri Hebbeln

Is your winery ready for the future of ecommerce?

Ecommerce is a constantly transforming field and your winery needs to be equipped to keep pace with the trends in the field to stay successful. Here are a few changes that are coming in the future for the ecommerce industry as a whole and how they may impact your online wine sales:

Big data is the future of online retail
Industry insiders have been talking about the potential of big data for quite a long time, and it truly is changing the face of selling online. Consumer data gives businesses the information they need to sell more efficiently and at a higher volume. Leveraging that information is quickly becoming vital. Analytical information can develop business strategies on a large scale through influencing the smallest decisions, according to Forbes. Data can help companies determine which customers to target with which specials, which consumers are likely to sign up for a loyalty program and even who is most likely to choose a more expensive wine shipping option at checkout. Through giving consumers the options they want by using smart analytics will transform the way ecommerce works in the future.

The customer will become even more important
Customers now expect more of businesses online, Forbes reports. Consumers now have many options online that will satisfy their every wish as conveniently as possible. Retailers who cannot live up to the standard set by ecommerce players who offer superior customer services and specific options will not be able to keep up, the publication reports. Being able to provide customers with nearly everything they want - and services they didn't know they needed - will continue to be the mark of a successful ecommerce business in the future.

What can your winery do?
Ecommerce fulfillment is as important to the customer experience as any other element of your business. As ecommerce changes and your sales strategy involves in line with big data and delighting customers, the need for speedy fulfillment and smart shipping will remain constant. As major retailers are able to offer faster shipping every day, wineries need to be able to compete with the ability to ship anywhere at a reasonable speed.

Working with the ecommerce experts at WineDirect to provide customers with a superior experience from marketing to shipping can help your winery stay competitive as ecommerce changes. Partnering with WineDirect means you can focus on why you went into the winery business in the first place - to make superior products - and still achieve a level of ecommerce sales that will sustain and grow your business over the years to come. Meeting the needs of your customers, particularly as those needs evolve in line with a changing industry, requires a suite of services for every aspect of your online sales efforts.

Contact a sales representative to learn more about how WineDirect's fulfillment solutions can accommodate the complex needs of your winery.

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