WineDirect Admin
July 23, 2007 | Site Design and Management | WineDirect Admin

Inertia’s Web Design Best Practices

  1. Majority of homepage content, most importantly website navigation and call to action (“kickers”), should appear above the “fold” (on average 600 pixels in height).
  2. Consistent naming and location of website navigation throughout the site. Navigation links should use clear and meaningful terminology, have “on state” indicating current location, and include a “home” link.
  3. Higher contrast between text and background color and minimum font size of 11 to 12 pixels for increased legibility.
  4. Administrative links are commonly found on the page footer and should include links to policies, site map, and contact us pages. E-Commerce navigation links are commonly found on the upper right hand corner. All above links should appear on all pages.
  5. Mailing list sign up field should appear on all pages to reduce number of clicks to sign up.
  6. Concise homepage copy which includes keywords about your business aids in SEO. The rest of the site should have focused and easily
  7. readable content incorporating the use of headers, lists and links.
  8. Keywords and description META tag fields should always be populated. Do not repeat keyword terms.
  9. 2 to 3 call to action (“kickers”) on all pages reflecting primary goals of client’s business. Internal links are helpful and important as well.
  10. Majority of content and the ability to purchase should be accessible in less than 3 clicks. Best implemented using a 2-level site map as well as featuring products on the store font, as well as all category pages.
  11. Awards, reviews and downloadable product notes should be associated to the products and found on the product detail pages. Do
  12. not separate product content from products. This means no separation between “Our Wines”, “Wine Store”, “Awards, Reviews and Tasting Notes” sections.


AdamsonSmith's Gravatar
@ Jul 8, 2014 at 10:58 PM
I have to say that the information here was the most complete that I found anywhere. I am definitely bookmarking this to come back and read later.

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