I recently had a couple of friends visiting from out of town who marveled at the idea of wandering about the Wine Country. Having grown up in Northern California, they asked if I could suggest any wineries for them to visit. I started up my laptop, pulled up the Featured Clients page on the Inertia website and told them to take a look at the wineries and their Events page. They were completely overwhelmed by the amount of wineries listed and didn’t know where to begin.
I mentioned that some of the most beautiful countryside could be seen and there was more to offer than just wine. For example art and architecture could be appreciated at Artesa Winery: http://www.artesawinery.com/about/vcenter/
If music was of any interest, then perhaps they could attend a summer concert series at Rodney Strong Vineyards:
Of course, the food samplings and pairings couldn’t be left out, so I suggested Luna Vineyards:
Otherwise, if they wanted something more filling, then the Seghesio Family Vineyard offered a select wine pairing dinner: http://www.seghesio.com/seghesio/page/pairing.jsp
My guests were absolutely charmed with my recommendations and couldn’t wait to roam about the countryside. They of course, found other delightful wineries along the way and even joined a few wine clubs.
If you have an events page on your winery website, you should take the opportunity to list your upcoming events. Whether you’re hosting them or attending one, let your customers know. They may want to join you, or better yet, refer you to someone else.