Finding your customers
In case you don’t want to read the whole blog….I’m going to make the following four points regarding selling:
- You have to believe in the value of your products if you are going to sell them.
- Unless people are beating down your door to buy your products you still need to ask people to BUY your products.
- You have customers out there waiting for you to find them. Pick them up!
- You better serve your customers by communicating with them.
In order for a business to be successful selling its products the business must believe they are providing a product of value. When you send out an email blast to a group you should anticipate a positive response. You are trying to locate new and repeat customers, not identify those who are not going to buy. This sounds blatantly obvious, but so frequently we get caught up in what we perceive to be rejection as opposed to the 15 new customers we found. If a potential customer (or target group) doesn’t recognize the value of your products…move on. This is not to say they have to make a purchase the first time you contact them, but if no interest has been expressed, you may need to choose a different target.
Knowing potential new and repeat customers are “out there” waiting to be contacted should be a great motivator for businesses to conduct their outreach. But still, some claim the desire to respect their customers by leaving them alone. I’ve heard these very words from wineries “I don’t want to ‘sell’ to my customers. We let them come to us.”
–insert drop-jaw image here–
If you aren’t communicating with your customers, particularly in the wine industry where the value of a product is so greatly affected by the back-story, you are probably not servicing them to the extent they expect, or more importantly, to motivate them to make a purchase. Knowing there are customers waiting for you, as if they were at a bus stop and you were the bus driver, doesn’t it make sense to drive your bus to those corners where people are standing?
Statements of Understandings
- I believe in wineries
- I believe in the customer’s right to information
- I do not promote SPAM
- I promote acceptance of first refusals
- I believe in targeted marketing and sales efforts
- You honor the value of a product by promoting it with confidence
- Nobody ever said YES to a question that was never asked
If you are a winery who wants to find your customers who are waiting for you and serve those who are already on the bus, drop us a line. We can help