Exploring New DTT Markets
Recently the Inertia Direct-to-Trade team hosted two events in Lake Tahoe and Sacramento to showcase just a handful of our clients who are selling direct. Wineries attended the events to pour select wines for restaurant and wine shop owners. The wineries were encouraged to promote their own brand in these select markets while also gaining a list of trade contacts to encourage future sales.
The Tahoe portion of the event was hosted at Sunnyside Steakhouse, a popular destination for both locals and tourists to the area. On this gorgeous Tahoe spring day, the venue provided tasters not only some fabulous wines but also a spectacular view of the lake. The second half of the trip was spent in Sacramento where Inertia hosted another wine tasting at the Citizen Hotel, a newly renovated building located downtown.
Our featured portfolio varied, providing a range of selection for potential buyers who came from all around the Tahoe and the greater Sacramento area to taste the wines. Wineries that were featured came from Napa, Sonoma, the Central Coast, Willamette… all the way to Walla Walla. All of these wines have not readily available in these markets in the past, and these two events provided an entry to the market for some great boutique brands who are selling through our Direct-to-Trade program.
Inertia hopes to host more events that enable wineries to directly connect with trade accounts to our Direct to Trade wineries. We expect to see many of the wines featured at the tastings throughout establishments in the Tahoe and Sacramento area this upcoming summer.
For more on this, please check out a great review and synopsis of some of the featured wines by journalist Barbara Keck. Featured in the Tahoe Weekly, you can also read her blog post entitled “Where to Wine in Lake Tahoe” here.