WineDirect Admin
June 28, 2007 | Email Marketing | WineDirect Admin

Effective Email Campaign

You came across them in your inbox. You opened them and clicked on the “Download Images” bar in Outlook. You smiled. You took out your credit card and the next thing you know, you spent $200 that you don’t have on some new shoes.

Effective email campaigns are dangerous (to consumers like you and I). Want to see some effective ones, the ones that made you put in some overtime at work to pay for the credit card bills?


Some consistent themes for effective emails:

  1. 1 or 2 main focus. Have more to say? Get that in the next email.
  2. Strong photography helps!
  3. Include links to your website just in case if someone’s not in the mood to buy shoes, but they really want a new shirt.
  4. Some text will help avoid being marked as spam, and in case someone’s too lazy to click on the “Download Images” bar in Outlook.

Look through your inbox. If you’ve spent money after opening a good marketing email, learn from it, and in no time you will be sending off effective emails and making sales too!


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