Karin Ballestrazze
December 1, 2008 | eCommerce , Site Design and Management | Karin Ballestrazze

Drive more visitors to your website - UPDATE, UPDATE, UPDATE!

Have you noticed these days that whenever you do a search on Google, Yahoo or MSN that articles from blogs are often at the top of the search results? Do you know why? One important reason is that these search engines LOVE regularly updated websites. But they DON’T LOVE static websites. This doesn’t mean you need to go out and start a blog, but it does mean that if you want more visits to your website you need to UPDATE, UPDATE, UPDATE.




  • In part this means just keeping the timely information you have on your site fresh. A few suggestions for keeping fresh…




    • Take down old events from your “Events Page” and replace them with upcoming events.
    • Consistently rotate, replace or add to the recipes on your “Recipe” pages
    • Update your wine descriptions when you’ve been awarded a competition medal or a great wine score or review
    • If you do have a blog, make sure you are adding new entries at least twice a week

    Inertia’s REthink Engine makes it incredibly simple to update your website. So put that little sticky on your computer monitor that says, “UPDATE WEBSITE” and remember to think about how you can do this on a daily basis. Doing so will help get your site higher in the search engine results and drive more visitors to your website. Let’s face it, your website isn’t a billboard, it’s the place you want folks to actually go to. A search-engine friendly website helps accomplish that goal.


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