Consider adding Instagram to your social media strategy
Instagram is a platform that delivers a visual experience for users using photographs and short videos. As of September 2013, Instagram has more than 150 million active users. Tapping into this channel can help increase your social reach by tapping into a larger (and younger) demographic. Instagram resonates with Millennial consumers and it delivers the highest level of engagement, according to Forrester.
Benefits of using Instagram
According to the Social Media Examiner, Instagram not only lets you connect with a larger audience, it helps you host photo contests and interact with your customers on a deeper level.
You can also communicate a great deal with an image - pictures are worth a thousand words. You can show customers how much fun it is to be a member of your wine club with a few photos or videos from an event.
Blending Instagram into your ecommerce website
Practical Ecommerce noted that taking lifestyle photos is a great way to humanize your winery. You can demonstrate ideas for hosting a wine tasting party, advertise the benefits of joining your wine club or just showcase your available wines.
It may also be fun to give followers the chance to look behind the scenes. Consider uploading photos of the vineyards where different wines originate from or film a short video of the winemaking process. You can connect with your audience and give them a little insight.
Sensible Insights also noted that you can use Instagram to reward loyal followers. Announce deals or promotions in the captions for your photographs and videos.
Introduce your employees to followers and feature your customers
People love to meet the faces and names behind a product. Why not choose an employee of the month and post his or her favorite wine, a fun fact and why they love working at your winery. This is a fun way to humanize your business and develop a relationship with your customers.
Post photographs of customers drinking your wine. Allow them to tag themselves and ask them a few questions and post their responses in the photo caption. It's a great way to engage your customers and demonstrate your ability to build strong relationships. This can help your winery stand out from the rest.
Even if you use Facebook, add Instagram to your social marketing strategy and watch your followers grow.