WineDirect Admin
February 8, 2007 | Demand Generation , Resources and Tools | WineDirect Admin

Boutique Wine Cellar Wants to get Wine Lovers Talking

We’re happy to announce the launch of our newest business development partner, BoutiqueWineCellar.com. Its founders have created a social marketplace for consumers to browse, review, and buy boutique wines. BoutiqueWineCellar.com has chosen to partner with IBG to provide users with not only great service, but fabulous wine. The Marketplace provides consumers with one web address for browsing, reviewing, and buying boutique wines directly from the wineries that produce them.

Our clients were given the opportunity to be featured on the boutiquewinecellar.com site for its commencement. An intense screening of the wines yielded many small-lot wines with limited quantities to be sourced on the Marketplace. Just try to find them somewhere else! Membership is free, and allows registered users to write reviews and share wine recommendations with friends, the wineries, and one another. In addition to buying wine, and voicing their opinions about wines they have tasted, the Marketplace provides wine-makers and consumers the chance to interact virtually, where distance may have otherwise prevented the opportunity.

BoutiqueWineCellar.com provides Member Wineries with increased sales in their direct-sales channel, as well as escalated brand awareness. Member Wineries will have the ability to add wines at any time allowing for real-time inventory display to the Marketplace. After a wine is submitted to the Marketplace, it goes on display for consumers to discover, review, recommend, or buy. All sales are transacted within each winery’s online store, so all customer information is captured and stored with the winery.

To see the site in action, please visit http://www.boutiquewinecellar.com

IBG & The Boutique Wine Cellar Team


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