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October 18, 2007 | Merchandising , Site Design and Management | WineDirect Admin

Are you ready for the Holidays?

With the Holidays right around the corner, NOW, is a great time to start featuring your Holiday specials. Take the time to promote your products by maximizing the real estate available on your website. Use your kickers for special events and promotions, even gift memberships for your wine clubs. Prioritize your products on your store page.

If you have recipes for the Holidays - don’t forget to pair them with your wines.
For each recipe, you can add a link to your wine store, making it easy for your customers to purchase the wine you’re suggesting.

Put together gift baskets and holiday bundles that include both your wines and non-wine items as well. These can include wine related gifts, such as, books, games, journals, bottle openers, coasters, etc.

It’s not too late to start planning your promotions! Organize your materials and send out your promotions to segmented groups such as wine club members, top customers, chardonnay or cab lovers, even friends of the winery.

To learn more about techniques for creating bundles and featuring your products, contact the training department.

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