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September 2, 2009 | eCommerce , Email Marketing , Resources and Tools , WineDirect Products and Services | WineDirect Admin

Are you offering holiday specials this year? We have a few tips for you.

  1. Start planning your holiday newsletter timeline and assemble newsletters now while you have time.
  2. Be sure to test your newsletters. Create (free) email addresses for yourself in hotmail, gmail, and yahoo and send tests to each of these addresses. Send copies to a few coworkers (or friends) and ask them to look for typos and confirm that all links are working as they should.
  3. Do not overuse punctuation. Excessive exclamation points are spam-like and will cause your newsletter to get caught in the Spam filter.
  4. Avoid using ‘free,’ use ‘complimentary’ instead
  5. Be careful with special html characters as most of these do not render well in email applications.
  6. Consider adding the following to your newsletter, at or near the top of the page “Please add emailaddress@winery.com to your email address book to ensure our emails go to your inbox.”

Research email deliverability, content and/or subject lines. You’ll find a wealth of information.

Vertical Response Suggestions

  • Book now - 10 dates left for holiday parties
  • Wine clubs: The gift that gives all year long
  • Trio of wine under $50 with gift pack and card
  • 40% holiday discount for wine club members
  • Discounts for Wine club members
  • 2005 Cab with our gift of Riedel wine glasses

Vertical Response, Creating Subject Lines

Get started now so you and your holiday newsletters are ready before the holiday rush is here.

Cheers,

 

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