Are you Mobile Friendly Yet?
In April, we wrote about Google's "Mobile Friendly" Update. Now, a couple of months later, the stats are starting to come in. According to the new Adobe Digital Index, sites that aren't mobile-friendly are seeing up to a 10% dip in organic traffic.
Our own stats have shown a steady increase, not only in mobile traffic, but also in mobile sales. Even more important, though, are the conversion rate trends we've seen on mobile optimized sites versus sites that are not optimized. Our responsive sites are showing conversion rates that are more than triple those of sites that haven't been optimized for mobile.
As we reported in July, mobile commerce has accounted for 59 percent of online shopping in the first quarter of this year, compared to 41 percent on desktop. Mobile is beating desktop sales by 18 percent!
Let’s do the math. Say you sell 150 bottles of wine online in a month and the average price for each bottle is $50. That’s $7,500 in monthly sales. If you could increase that amount by 18 percent to $8,850, that would be a nice bump to the bottom line. Calculated over a year, that’s an increase of $16,200 in online sales.
You do need to spend a little money for the design of a responsive site. This has probably contributed to the reluctance of some not to move forward. Depending on the complexity of your site, the cost is somewhere between $3,000 and $10,000. That’s a lot of money. However, when you compare it to the increase in sales you gain from mobile, the expense to optimize your site is recouped in just a few months.